Author: Destrie Monis

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today let’s talk about systems.

Specifically a content creation system for email marketing.

Every successful business have systems in place:

Marketing systems, sales systems, content systems, 

And for business coaches, it’s the same

If you’re struggling with coming up with consistent content, then it’s not a lack of ideas that you’re missing…

It’s a lack of a content system.

Here’s what I mean:

In order for me to pump out content for my Freestyle Newsletter weekly, 

The first thing I do is my homework.

1.  The first step is to generate a list of content ideas for my target market.

My target market is online business coaches.

And the best way to do that is to do a little research into my target market’s pains, problems, frustrations, and insecurities.

I can either do the research manually or have ChatGPT do the brainstorming for me.

In AI I can enter a prompt of:

“What are 50 pains, problems, frustrations, and insecurities of online business coaches?”

And ChatGPT spits out a list of 50 content ideas and breaks them out into themes that I can continue to look over when I’m stuck on finding an idea for content for the week.

Here’s a list that it generated for me:

Market Research

2. Each week I focus on one particular theme for my newsletter and in my social media posts, I create snippets as posts of that theme to hit on a pain point that the market struggles with and upload them to my content scheduler on Buffer
3. I promote my newsletter episodes on Thursday, schedule it for release Friday at 12pm, and do a recap on Saturday
4. I then use my Freestyle Friday newsletter as a script to create a video on YouTube going over the same pain points and turn that into a recap video for the following week.

Point is this:

You don’t have to constantly rely on inspiration daily to create content.

Just a simple system in place that takes the thinking out of it.

Every week, I spend about 30 minutes brainstorming content ideas for my market and keep track of ideas on a Note in my phone.

Whenever Ms. Inspiration strikes me, I can just open up my notes app and type it down.

Then when it’s time to write, I’ll open up that app and look over the ideas I came up with over the week and the course of living life on a daily basis. 

That about wraps it up for the simple content system I have in place for my copywriting business.

What’s more:

If you’d rather outsource your email marketing content because you don’t enjoy the writing process and would like someone else to do it for you…

Shoot me an email at [email protected]

With the Subject Line: Email Marketing

I’ll ask you a few questions about your offer and audience and if I can help, I’ll shoot over details about how we can work together.

I’ve helped business coaches monetize their existing email lists and social audiences.

Here’s a couple of case studies and a case study video to check out if you’re interested:

Case Studies

Case Study Video

Hope you can take this system of creating content and building your coaching business to the level of success you deserve!

Content Recap:

How to Fix the Messaging in Your Coaching Offer

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, let’s talk about creating irresistible coaching offers.

Let’s touch on the basics first:

What is the simplest way to define an offer?

An offer is simply, “You give me ____ and I’ll give you____.”

For a coaching offer, it’s:

“You give me [Price of Program] and I’ll give you [Transformation].”

There are a few elements to be clear on if you’re looking to create a crystal clear coaching offer:

1. Person

Who is the ideal person your coaching offer is for? 

It’s not simple enough to just say my offer is for anyone who wants to change their lives in xyz area.

Specificity matters.

For example:

One of my offers is a done-for-you client acquisition system for business coaches.

But the person I want to and am able to help are business coaches who already have a converting high-ticket offer (at least 3 sales made), they have already built an audience on social media or have an email list, have at least ONE case study or testimonial, and are already making at least $10,000 per month with their business.

Sure I’d like to help all business coaches with my offer, but I know that if they don’t meet that criteria, my service won’t work for them.

My copywriting skills only amplify what someone already has going on.

If a business coach I decide to take on hasn’t closed a single sale from their coaching offer yet, I wouldn’t be able to help them go from zero to one.

The messaging I use for my ideal person has to attract the people I want to work with and repel the people I don’t want to work with or can’t help.

2. Plan

What are you helping them do?

What specifically are you helping a person achieve?

Describe the plan in simple steps to go from their current situation to their desired situation.

Think smaller steps to go from x to y, smaller steps that appear to be doable.

Not “how to go from $0 to $100k a month in 90 days.”  This type of messaging attracts get-rich quick people who want everything done for them and don’t want to put in the work.

A better example would be, “helping business coaches already making $10k a month to add an additional $30-50k a month for their high-ticket coaching offers.”

If a business coach is already making $10k a month with their offer and let’s say their offer is priced at $5k, then an additional $30-50k a month is only 6-10 sales a month. 

Entirely doable, especially if they already have an audience or email list already built up.

I helped a business coach for black entrepreneurs make an additional $46,500 for an offer that was priced at $750 for a year, which was 62 sales.

Imagine if instead we promoted a $3000 offer.  

At 62 sales that would be $186,000 in revenue.

But the audience and offer matters and so does the PLAN that you are getting done together. 

3. Price

Is the price point you set for your coaching offer 2-10x the value of the investment?

As a copywriter, it’s easy for me to justify my value to a business coach.

If I charge $4,000 to write a campaign… and that campaign makes the business coach $46,000.

I’ve literally 10x their investment.

And this isn’t a hypothetical example, here’s two case studies where I’ve helped business coaches make $46k for their programs with just one campaign:

Anthony Murdock II

https://docs.google.com/document/d/1sgBwnU8OGmcwKb4x29KWNHrqllwb8lehPrZ1PdKgeIc/edit?usp=sharing

Kay Somji

https://docs.google.com/document/d/1AIp_dZw46wwLnf4fhOx8At3cSC2ybdYlS5TpXMTy9XI/edit?usp=sharing

Is your coaching offer able to at least 2x-10x the value of their investment?

4. Proof

Are you able to prove that your claim is true?

Leverage case studies and testimonials from people who have successfully gone through your program and have gotten amazing results from it.

For example, here’s my case studies from clients I’ve worked with:

https://drive.google.com/drive/folders/18MDqp6u8KRnnPip1fweIM1a4mv0nPhbD?usp=sharing

An offer is more believable with proof that people have going through a great transformation. 

5. Incentive

Why should someone buy your offer now?

Give people a reason to act now.  

Whether that be an initial offering, timed bonuses, scarcity, founders pricing…

6. Risk Reversal

How can you lower the risk of investing? (Without opening the doors to bad clients?)

Action based guarantees.

Money back guarantees.

Revenue share.

Don’t lead with the guarantee, this tends to attract serial refunders.

Lead with the promise or result of the transformation that people will get from investing in your coaching program. 

For example:

My guarantee for my copywriting services is:

“If I don’t help you close at least ONE sale of your high-ticket offer to cover your investment, I’ll refund back the deposit it took to create the campaign.” 

I charge a deposit to get started with a campaign and most of my clients make their investment back with just one sale of their high-ticket offer.

Anything more than that is icing on the cake. 

7. Delivery

How is the program delivered?

Is it a done-for-you offer, done-with-you offer, do-it-yourself offer?

How many calls a week, what’s the accessibility to you as a coach?

What resources do your clients get access to?

8. FAQs to address Objections

A great way to address common objections is to use FAQs to answer them, so you don’t have to do it on a call, all the info would already be there.

Last thought:

Sell the transformation, not the information.

People buy into a coaching program because they believe that they can receive the transformation your program promises, with proof backing up your claim in the form of case studies or testimonials.

And that wraps it up for this week. 

Content Recap:

9 Elements to Create a Crystal Clear Sales Letter for Your Coaching Offer

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to walk through the 9 elements business coaches need to have in their sales letter to help them become crystal clear to their potential clients.

Let’s dive in:

Here’s the template I use for the sales letters and details documents that I write for coaching clients.

This same sales letter template was used to help business coaches generate 40-50k in revenue for their higher ticket offers after a single promotion. 

Sales Letter Outline:

• Who is this for? / Who is this not for?

It’s important to call out exactly who an offer is for and MORE importantly, who an offer is NOT for.

If we are clear on who we want and don’t want, the messaging can be catered to have the intended prospects raise their hands and turn off prospects who are not a fit.

• What are we doing?

Outline the promise of the offer.  

What are we getting done? What’s the before and after transformation?

People don’t buy into a coaching program because of features of the program.  

People buy into a coaching program because they desire the transformation you’re promising to help them achieve. 

If the transformation isn’t clear and easy to understand, then it’s easy to say no to.

This is one part of the sales letter that I’ve seen business coaches struggle with because the promise of their offer is intangible.

It’s hard to visualize a transformation, without crystal clear messaging.

• How will we do it?

The step by step specifics of how the promise will be accomplished.  Your own unique methodology to achieve the transformation. 

• Here’s who this has worked for:

Testimonials and case studies from people who have gone through your coaching program and gotten specific results with.  This adds an element of social proof to let people see that other people have achieved the results the offer is promising.

• Here’s what’s included:

An outline of the deliverables on what will be accomplished during the coaching program.

• Investment

Monthly installments or pay in full options so people are clear on your pricing. The value of the transformation has to outweigh the investment.

• Guarantee

Lower the risk for new clients by providing a guarantee.  

For example: If you don’t achieve xyz, I’ll continue working with you until you do…

If you don’t achieve xyz and you put in the work, I’ll provide [additional bonus]

Which makes it easier for clients to say yes to your offer when risk on their part is lowered.

One of my guarantees is “If I don’t help you close at least ONE sale of your high-ticket offer to make your investment back, I’ll give you a full refund AND you get to keep all of the assets built.”

I can offer this guarantee because I have case studies as proof to back up the claim.

• Call to Action 

What would you like them to do next?  Book a call, send you a message or email, go to a specific link, etc.

• Frequently Asked Questions

Use the FAQs to address objections that people have when they are considering  your coaching offer but on the fence.

Answering common objections in the FAQ’s helps to get closer to that yes.

And it’s as simple as that.

If you make sure those elements are in your sales letter, which is essentially the details of your offer…

Your messaging is crystal clear and you’ll only need to filter for the people who are the right fit for your offer.

If you’d rather have someone else write your sales letter FOR you so you don’t have to take the time to trial and error on your own…

Here’s the details for my done-for-you sales letter service:

https://docs.google.com/document/d/1wgILIncCUeMrqhJQTY2yvqtk9omwhM7ge-vCIVR4vhQ/edit?usp=sharing

I’ll write one for you and if it doesn’t convert at least ONE sale of your high ticket offer, I’ll refund back the deposit it took to create the sales letter. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to cover how to never waste your time on sales calls.

These “sales” calls tend to be educational calls – where coaches educate potential clients on their offer and then move to the close right on the call. 

One step that’s missing is the qualifying process.

If you have a pre-qualifying process in place, you’ll never have to waste time on calls with people who are unqualified for your offer.

Here’s how to make that happen:

1. Create a list of your ideal client criteria, when it comes to your offer.

2. In your outreach process, ask qualifying questions related to your client criteria and your offer.

3. For those that fit your client criteria and have interest in your offer, send them a details document or video that outlines your offer.

4. Only offer to hop on a call with people who have answered your qualifying questions positively, read all the details of your offer, and only have a few questions to ask before getting started.

That way, the only people you hop on calls with are qualified and ready on their own timeline.  

And now, you’re no longer wasting time figuring out on the call if someone is qualified for your offer.

As an example: 

Here’s my client criteria for one of my offers:

• A business coach with a high-ticket offer that’s already converting (at least 3 sales)

• Already have an audience or email list built up

• Have at least ONE testimonial or case study

• Making at least $10,000 a month with their business

If they don’t have those things in place, I won’t be able to help them with my offer and I can point them to something else that would help where they currently are. 

I created Direct Message Qualifying Templates to help coaches put this process in place.

It’s the same qualifying process that helped an influencer and business coach close $491k in sales in a single month for his group coaching offer.

Check it out here:

https://freestylecopywriter.thrivecart.com/dm-qualifying-template

Or if you’d like my 1on1 personal help to set up a Freestyle Sales System into your business to help you generate at least an extra $30,000 to $50,000 a month for your high-ticket offer…

Send me an email at [email protected] with FSS as the subject line

I’ll ask you a few questions about your offer and audience to see if I can help, 

And send over more details if I can. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode we’re going to cover “Status” when it comes to business.

In the dating world, there was a time when Eben Pagan the entrepreneur who went by the pen name of David Deangelo, had a great phrase about attraction.

“Attraction isn’t a choice.”

And I’ve taken that further to define attraction as the feeling someone gets when they perceive someone as having higher status.

But how do we apply this to business?

Simple.

There are triggers that cause attraction, afterall people are still people whether we communicate in person or online.

Here’s a few ways to increase your businesses status online:

1. Social proof – The more testimonials you have of your product or service the better.  If you don’t have any testimonials for your product or service, I’d suggest focusing your efforts on getting some.
2. Case studies – A written before and after document that people are able to read on the specific problem you solve.  A case study usually includes these headings: Background, Challenge, Solution, Results, Testimonial
3. Results – Specific results within a specific time frame that clients were able to achieve.  One of my results for a client was helping a business coach close $46k in a week with only 10 hours of organic work. 

Here’s a list of case studies I’ve been able to help business coaches achieve by writing for them:

Case Studies

With social proof in the form of testimonials, case studies, and results it’s much easier to influence a prospect to invest in your services if you can back up your claims. 

If you’d like help getting a case study written for your business, feel free to reach out.

Book a time on my calendar and let’s see how I can help.

https://freestyleyourlifestyle.com/freestyle-calendar

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today, we’re going to talk about one of the first campaigns that I run for a client.

Growing up in a Filipino household…

My parents had a phrase that they would use constantly, when they still saw food on our plate.

That phrase was “Sayang”, which translates to “What a Waste”.

Most coaches and creators spend so much of their time and energy building their audiences, but don’t have a conversion strategy in place once they have that audience.

I recently helped a business coach monetize his existing email list of about 2,000 subscribers for one of his offers.

I wrote the same 5 emails for his offer and audience to see if his offer would convert. 

And henceforth, I dub these 5 emails the “Sayang” campaign.

Let’s dive in:

1. Appreciation Email – Send an email thanking people for being on your email list and mention something you’re looking to promote that would help them with a specific problem.

2. Pain Email – Talk about one of the painful problems your customers are facing as it relates to your offer.

3. Customer Win Email – Talk about a win that a client had from working with you

4. Pain Email – Talk about another painful problem your people are struggling with and what they can do about it

5. Vision Email – Paint a vision about what your clients can accomplish if they choose to work with you

It’s a simple campaign, but it tells me whether or not a potential client’s current email list would be able to convert into sales for a specific offer they are looking to promote.

I wrote this “Sayang” campaign for a business coach and within a week of sending it…

He was able to generate 100 leads from his email list and at least one sale from his email list.

We’re still in the middle of his campaign, so we’ll see what the results in sales will be in a couple of weeks once the campaign ends.

If you’d like me to write a “Sayang” campaign for your email list…

I’m taking on a handful of coaches and creators and offering a risk-free trial campaign where I write this exact campaign for your email list and offer to see if your audience would be able to convert into sales.

If you’d like to work with me on this, just shoot me an email at [email protected]

With the subject line: Email Test

I’ll ask you a few questions to see if I can help, and give more details if I can. 

My wins for the week:

• Email test campaign for a client generated 100 leads and he is following up with the leads and converted one high ticket sale for his offer. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today I’ll be sharing with you how I get targeted leads onto my email list.

Let’s dive in:

Market

The first thing I do is identify the market I want to help and narrow it down to a sub-niche.

First start with the big 3 markets

• Health
• Wealth
• Relationships

I focused on the wealth market and narrowed it down to email marketing.

And narrowed it down even further to business coaches, since I have personal experience working for an influencer that served business coaches and creatives. 

Problem

One of the problems that business coaches face is they have a lot on their plate. 

Marketing, sales, content creation, sales calls, discovery calls, email marketing, audience building…

The list goes on.

So I focus on one specific problem I know I can help with.

Creating a conversion process for their email lists and social audiences.

This takes the problem of needing to create emails and provides a tangible ROI since if I don’t help them convert one of their offers, I don’t get paid. 

Offer

I offer a risk-free trial campaign to help determine if:

1. Their current audience is open to their paid offer
2. They are someone I can actually help

If the trial campaign goes well, we continue working together.

If not, I provide the deposit for the campaign back to them and they can keep the assets I created for them.

No harm no foul.

I write out the details of my offer into a Details Document that helps me save time in the qualifying process since I do all my qualifying through messages before I even offer to hop on a call.

Here’s an example of one of my Details Documents that offers an Email Trial Campaign:

Details Document

Lead Magnet

Since I did my homework and figured out my

• Market
• Problem
• Offer

Next is to create a lead magnet that target’s that market’s problem and create a call to action with an offer to help them solve that problem with a Done For You service.

A done for you service can command higher fees than a do it yourself, done with you service, or a course that they can go through because it takes all the work off of your client. 

My lead magnets have a CTA to work closer with me if they have specific assets in their business already built up, such as a converting high-ticket offer and an audience to promote that offer to.

Here’s a couple examples of my own lead magnets:

Phoneless Sales Process

Email List Growth

Traffic

Once all the legwork has been done upfront…

The last step of the process is to get traffic to my lead magnet.

I have an organic strategy, where I build my audience on Linked In and have my offer visible through the links on my profile.

I also have a paid strategy, where I offer a lead magnet to get onto my email list to build it that way.

If you have more time than money, then stick with an organic strategy.

If you have a budget to advertise, use paid ads but only if you have everything else up above dialed in.

Paid ads only amplify what’s already working. 

I use a combination of both and have found that once I have everything else dialed in, paid advertising speeds up the process where I find my target market quicker.

And that’s how I get targeted leads onto my email list. 

Hope this helps!

My wins for the week:

• Hopped on a call with a lead from my Email List Growth Ad campaign which proved my paid-ad strategy works, since the person I hopped on a call with was a business coach that needed help with email marketing

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to cover the structure of a persuasive email.

Persuasive emails have a flow and it goes like this:

• Subject Line
• Lead
• Body
• Transition
• Call To Action
• P.S. 

Before we get into the persuasive email flow, a quick note. 

The first thing that gets people to open your email is the person that it’s coming from and whether or not the people on your list recognize the name of the person that the email is coming from. 

If you’ve been neglecting your email list and trying to revive it, this structure won’t work because it’s dependent on already having a relationship with your list. 

With that, let’s dive into the flow of a persuasive email:

Subject Line

The subject line’s job isn’t to sell right off the bat, the main purpose of a subject line is to create enough intrigue to get a reader to open the email.

There’s a few ways to do that.  Create curiosity, benefit driven, create contrast…

If you’re struggling with themes to create an attention grabbing subject line.

I created an Email Subject Line cheat sheet you can grab right here:

Email Subject Line Cheat Sheet

It has 14 different email themes you can use to write your email subject lines along with examples. 

Use them as inspiration to write your own attention grabbing subject lines. 

Lead

The second most important part of a persuasive email is the lead.

The lead is the first 1-2 sentences of the email.

The main job of the lead is to get the reader to read the rest of the content of the email.

The way to do that with the lead is to either call out the target market or their problems, or simply make the first sentence flow onto the next sentence.

Body

The body of the email pays off on what the subject line and lead teased.

For example, if your subject line was a list like, “11 reasons why you should email your list daily.”

The body of the email should include those 11 reasons.

There are multiple themes one can use to write out the body of an email.

I covered it in a previous episode of Freestyle Friday.

(If you missed it, you can give it a read here.)

Transition

The transition is a phrase or sentence that transitions from the body of the email into the call to action.

Common ones that I’ve previously used in my own emails is:

• Anyways
• Here’s why this is important
• If you need help with xyz, then…

Call To Action

The call to action is what you’d like the reader to do next.

Whether that be to check out your product, book a call, check out a resource…

The call to action needs to be clear so there’s no room for interpretation on what you would like the reader to do next.

P.S.

The post script, also known as a Super Signature (something I learned from Sean Anthony, who picked it up from Dean Jackson) is where you can plug in resources where someone can check out more of your offers when they’re ready. 

Here’s what my current Super Signature looks like:

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

My P.S. / Super Signature will change depending on the offers I am currently promoting, but that is the structure for it.

And that’s a wrap!

If you’d like more help creating a persuasive email…

I created a 7-day persuasive email challenge you can go through that goes more into depth on each of these components of a persuasive email.

Check it out here:

Persuasive Email Challenge

I’ve used this structure for my own emails as well as writing email campaigns for clients that have paid me $100 per email.

Use this challenge to write your own persuasive emails for clients or your own offers.

My wins for the week:

• Started dialing in the messaging for my chat closing process for a lead list for business coaches.
• Booked calls for my services

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to go over 14 different types of email themes you can use to create content for your list.

Here they are:

• Stories
• Day in the Life
• Against Status Quo
• Customer or Personal Win
• Prove It
• Deadly Mistakes
• Frequently Asked Questions
• Counter Intuitive Ideas
• Direct Pitches
• Lists
• Problems and Solutions
• Metaphors
• Cautionary Tales
• Pop Culture References

Stories

Sharing stories is how humans have communicated for thousands of years.  All of that didn’t change when the interwebs came about. 

Share stories that relate to your market’s pains, desires, frustrations, and insecurities.  Those are the types of emails that will hit hard for your market.

If you can go into great detail about the pains that your market is running into, they will assume that you know what the solution is and you can provide the antidote in the form of an offer. 

Day in the Life

Writing an email sharing about a day in your life can be a great way to bond with your list. The reason why “stories” – where people share posts that are live for only 24 hours – does so well is because it plays off of the fact that people are naturally curious about what other people have going on in their lives currently.

If you can share a current story that relates back to one of your offers, you’ll have the formula for writing an email that also bonds with your readers.

Against Status Quo

Call out an enemy or something common you notice in your industry and make a case for standing against it.  This type of email creates an us vs. them dynamic and the people that stand with you bond with you even more because they agree with your stance and will back up your argument.

Customer or Personal Win

Social proof in the form of a customer or personal win makes for a great email because it proves that you created results with your process or method.  Share the story of your customer or personal win with your email list and you’ll break down the walls of the objection “can I do this?”

Prove It

A prove it email is a demonstration of your product or service working.  Either with a video demo, a case study, white paper, sharing proof of your process.

Deadly Mistakes

Call out the most common pitfalls for people in your industry and provide guidance on how to avoid them with your list. 

Frequently Asked Questions

Address all of the common frequently asked questions you get from your market.  Also doubles as a way to address common objections people may have before making a purchase with you. 

Counter Intuitive Ideas

Share something that goes against conventional wisdom.  For example, the keto industry’s advice was to eat fat to lose fat. 

Direct Pitches

Create a list of the most compelling reasons why someone should buy your product now.

Lists

Create a list of tips that cn help someone get a result that’s related to your product or service. 

Problems and Solutions

Share a big problem in your industry and how your product or service solves that problem.

Metaphors

Take a familiar phrase or saying and compare it to your product or service.

Cautionary Tales

Share a story of something bad that happened to someone in your industry and the pains of having to go through that problem and what the solution would be.

For example, in one of my offers I share the story of an influencer getting his account shut down by a social media platform and the pains of not being able to contact leads and make sales until that account was reinstated

And shared the solution of if he had built up an email list rather than relying on a social platform, it would have been business as usual.

Pop Culture References

This one is a fun one.  Take any popular movie, character or theme currently happening and turn it into an email by making a reference to your offer.

For example:

• The kryptonite of email marketing
• Avenging the loss of a social media account
• Email marketing moves assemble!

Hope those references are easy to catch (Superman and Marvel’s Avengers if wasn’t obvious).

And that’s about it!

Take these themes and run with it.

Once you get into the swing of writing emails with these 14 themes in mind…

You’ll never run out of email ideas and content that you can send to your list.

My wins for the week:

• Working through a leads list for my Freestyle Sales System offer 
• Testing out my chat messaging system on the leads list of business coaches

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.