Freestyle Friday

[FF#01] 5 Moves to Create Your Freestyle Lifestyle

This is going to be the first of a weekly series I’m putting out called Freestyle Friday where I’ll share one resource, strategy or actionable tip to help you develop the skills you need to create your Freestyle Lifestyle.

Diving into the online marketing industry after college, I had no clue where to start.

I took courses, bought books, invested in coaching, and made it to live events to be around other online marketers who created the lifestyle that I wanted.

But there was no simple blueprint to follow.

I’ve invested thousands of dollars into learning a different set of skills that was not taught in school and was able to boil it down into 5 simple steps: 

  1. Create a Personal Brand
  2. Develop a High-Income “Move”
  3. Put out valuable Content
  4. Build a Following
  5. Learn how to Promote

Let’s take a closer look at each step:

  1. Creating a Personal Brand

A Personal Brand is how we can stand out in a crowded internet marketplace.

There are so many content creators screaming on the internet that are only regurgitating what they’ve seen online about what works but haven’t done it themselves. 

Copies of copies and not original

If you want to stand out online, you have to be different. 

And the best way to do that in my opinion is to use your unique personality.

If you’re unsure of how to use your personality to create your brand…

I recommend taking a Brand Archetype quiz:

My primary brand archetype is Explorer and my secondary is Architect.

Which means that I am bold, adventurous and love challenges.  

I also love creating things and inspiring others through my own experiences.

My Personal Brand is all about helping people create a Freestyle Lifestyle. 

Having the freedom to express yourself through your lifestyle.

The message behind my personal brand is:

“Empowering creative entrepreneurs to use simple online marketing moves and fully express their talents to create Freestyle Lifestyle.”

And my tagline is: 

Freestyle Your Lifestyle!

When you understand your brand archetype, you can use your personality to stand out in the treacherous red sea of the interwebs. 

  1. Develop a high-income “Move”

During the pandemic, I worked with a social media influencer that taught me 3 high-income skills.

I call them ‘moves’ because I’m a dancer and I prefer using dance analogies.


The 3 high-income moves I learned working with him was:

  1. Copywriting
  2. Closing
  3. Speaking

These 3 skills feed off of each other.

If you learn copywriting…that helps with your closing, i

If you learn how to close…that helps with your speaking 

If you learn how to speak influentially… you need to learn the words that sell i.e. copywriting. 

If you’re just starting out…

I’d recommend learning Copywriting first.

You can learn how to create your very first sales email with my Persuasive Email Challenge here.

Once you know the words that sell, it will influence the other high income moves.

3. Put out Valuable Content

Valuable content depends on your audience and your personal values. 

Start by first identifying who it is you want to serve and how you can help them.

Create content around what they want and how you can help them solve a specific problem.

For example:

I have a copywriting service where I help coaches get more students for their programs with just a few simple social posts, a google doc, and simple DM conversations. 

No webinars, ads, funnels, or sales calls needed.

For coaches that are struggling to get students and spending all day on sales calls, this offer solves that problem and helps them leverage their time.

  1. Build a Following

Building a following is just identifying a group of people that have a similar problem you would like to help.

If you’re a dad who put on a few extra pounds after having kids and you put in the work to get rid of the ‘dad bod’ you can build a following of dads who want to be able to do the same.

And you would just share what you did to get that result.

  1. Learn how to Promote

Put another way…

Learn how to market

Marketing and sales skills are important if you want to learn how to build an online business and create a Freestyle Lifestyle. 

You can have the best product or service in the world, but it’s all for nothing if no one knows about it.

So develop your marketing chops and learn how to promote. 

That about wraps it up for this first Freestyle Friday.

My heat from this week:

  • Starting the Freestyle Friday Weekly Newsletter
  • Clarity on my Content Sweetspot working with Matthew Biggar

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen.  

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Socials: YouTube channel, connect with me on LinkedIn, or join the Freestyle Lifestyle Community

(2) Subscribe to the Freestyle Lifestyle Podcast.

Where I interview Online Entrepreneurs and report on their journey from making the transition from Employee to Full-Time Online Entrepreneur.  Click Here

(3) Join the 7-Day Persuasive Email Challenge

Learn the invisible structure of writing your very first Sales Email Here