Freestyle Friday

[FF#04] The 7 Ps of Creating Compelling Content

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your online business and get one step closer to creating your Freestyle Lifestyle.

To create compelling content online…

First, we have to define our target audience and dive deep into their desires.

Since I’ve been binge watching Lucifer on Netflix lately, this question is timely…

In my best Lucifer voice:

“Tell me, what is it that you truly desire?”

When you understand what that desire is for your target audience…

It’s much simpler to create content for them.

Your Target Audience

Think of your target audience as you just a few years ago…

What is a problem that you’ve been able to overcome in the last couple years that you can teach to someone?

Here are a few questions to ponder about when defining your target audience:

-Who are they?

-What do they call themselves?

-Where are they now? (current situation)

-Where do they want to be? (desired situation)

-What’s holding them back from getting there? (obstacles)

Audience Desires

There’s an exercise I learned from one of my mentors Sean Anthony about mapping out your audience’s pain island and their pleasure island.

With steps in between to go from Pain Island to Pleasure Island.

And the obstacles, they need to overcome to get there. 

Here are the 7 Ps:

  1. Person
  2. Pain
  3. Pleasure Island
  4. Promise
  5. Process
  6. Pillars
  7. Personal Story

Here is an example of one for one of my offers:


Experts and Coaches with high-ticket offers

Pain Island: 

Not making the money they want because they are capped working 1on1

Pleasure Island:

Making the money they want working with a leveraged system to get students.


Enroll more students for your coaching program

without paid ads, webinars, funnels or sales calls in as little as 30 days


Clarity on Audience

Clear on Specific Offer


Qualify Through Chat

Enroll Interested People

Pillars of my Solution: 

  1. Get people to respond to social posts/emails/story videos
  2. Qualify those interested through chat
  3. Simple Tech to Enroll into Coaching Program

Personal Story:

I worked with social media influencers, authors, coaches and speakers promoting their group coaching programs through Instagram.

Helped one account make $491k in sales in one month in the middle of the pandemic and I can teach you the same process for your coaching offer so you don’t have to spend all day on sales calls.

Once you have these 7Ps mapped out…

Create short and long form content posts to attract your target audience.

That wraps it up for this Freestyle Friday episode.

Remember Freestyler, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen.  

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Socials:YouTube channel, connect with me on LinkedIn, or join the Freestyle Lifestyle Community

(2) Subscribe to the Freestyle Lifestyle Podcast.

Where I interview Online Entrepreneurs and report on their journey from making the transition from Employee to Full-Time Online Entrepreneur. Click Here

(3) Join the 7-Day Persuasive Email Challenge

Learn the invisible structure of writing your very first Sales Email Here

(4) Join the Waitlist for the next Chat Closing Machine workshop Here

Where we will set up your leveraged client enrollment system through simple posts, google doc, and chat convos.