Fifty Shades of Copywriting

The other day at the gym, I was working on my roll-back into a one handed nike freeze 

(yes, I breakdance)

And I noticed something.

Whenever you want to learn a skill… any skill.

You can break it down (no pun intended) into parts…  

And the magic happens when you put them all together and make the different parts flow seamlessly. 

For example:

In breakdancing, since I was working on a roll back into a one-handed freeze…

The first part that I practiced was the roll back.  

Then I added a layer to it..

Roll back with my hand placement close

Then I added the kick up, to get the full extension of my arm. 

Now, I just need to get to the point where I can hold my body weight with just one hand.

The same goes for music.

When you master scales, it seems like magic when someone is improvising, but that comes after years of learning the basics and mastering them.

Then you can play to whatever scale or mood suits you.

Also like a sales letter.

Where you can break down a sales letter into 5 main parts.

  1. Headline
  2. Opening Paragraph
  3. Story
  4. Bullets 
  5. Close

There’s a hidden structure in each of those skills.

But it’s not magic, just the sum of all the parts. 


If you want to start learning how to write compelling copy…

Join my email list here.


Back to my rolling handstand.

Til next time…

Freestyle Your Lifestyle!

Destrie Monis