Ever ask yourself why you aren’t closing?
It comes down to a couple of things:
1. You didn’t clearly define your audience
2. The offer isn’t clear
3. You aren’t leading the sale
Closing is a frame of mind.
But first, you have to make sure you’re actually talking to someone who has shown interest in what you have to offer.
Ever tried selling a Steak to a Vegetarian?
Vegetarians wouldn’t buy a steak, no matter how juicy, plump and cooked to perfection it is.
Yet so many marketers try to do just that.
To close, you simply have to first, be talking to the right audience who is interested in what you have to offer and lead towards the sale.
Remember you’re the expert here.
People can sense neediness a mile away.
And if you’re trying to convince someone to buy
You’ve already lost.
Because the first rule of selling is
“People love to buy, but hate to be sold.”
So the trick to closing is to compel people to buy,
not force them to buy like a sleazy used car salesman.
There’s an art to closing and all it really is about having the communication chops to actually hear what someone’s objection really is.
And offer a solution to their pain by positioning your product or service as the pain reliever.
Which makes them WANT to buy.
When you’ve clearly identified your audience and learned how to lead the conversation.
Sales come easy.
If you’re finally ready to start closing more for your business
Join my Freestyle Closing Students here:
I dive deeper into this.
Til next time…
Freestyle Your Lifestyle!