Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, we’re going to walk through the 9 elements business coaches need to have in their sales letter to help them become crystal clear to their potential clients.
Let’s dive in:
Here’s the template I use for the sales letters and details documents that I write for coaching clients.
This same sales letter template was used to help business coaches generate 40-50k in revenue for their higher ticket offers after a single promotion.
Sales Letter Outline:
- Who is this for? / Who is this not for?
It’s important to call out exactly who an offer is for and MORE importantly, who an offer is NOT for.
If we are clear on who we want and don’t want, the messaging can be catered to have the intended prospects raise their hands and turn off prospects who are not a fit.
- What are we doing?
Outline the promise of the offer.
What are we getting done? What’s the before and after transformation?
People don’t buy into a coaching program because of features of the program.
People buy into a coaching program because they desire the transformation you’re promising to help them achieve.
If the transformation isn’t clear and easy to understand, then it’s easy to say no to.
This is one part of the sales letter that I’ve seen business coaches struggle with because the promise of their offer is intangible.
It’s hard to visualize a transformation, without crystal clear messaging.
- How will we do it?
The step by step specifics of how the promise will be accomplished. Your own unique methodology to achieve the transformation.
- Here’s who this has worked for:
Testimonials and case studies from people who have gone through your coaching program and gotten specific results with. This adds an element of social proof to let people see that other people have achieved the results the offer is promising.
- Here’s what’s included:
An outline of the deliverables on what will be accomplished during the coaching program.
- Investment
Monthly installments or pay in full options so people are clear on your pricing. The value of the transformation has to outweigh the investment.
- Guarantee
Lower the risk for new clients by providing a guarantee.
For example: If you don’t achieve xyz, I’ll continue working with you until you do…
If you don’t achieve xyz and you put in the work, I’ll provide [additional bonus]
Which makes it easier for clients to say yes to your offer when risk on their part is lowered.
One of my guarantees is “If I don’t help you close at least ONE sale of your high-ticket offer to make your investment back, I’ll give you a full refund AND you get to keep all of the assets built.”
I can offer this guarantee because I have case studies as proof to back up the claim.
- Call to Action
What would you like them to do next? Book a call, send you a message or email, go to a specific link, etc.
- Frequently Asked Questions
Use the FAQs to address objections that people have when they are considering your coaching offer but on the fence.
Answering common objections in the FAQ’s helps to get closer to that yes.
And it’s as simple as that.
If you make sure those elements are in your sales letter, which is essentially the details of your offer…
Your messaging is crystal clear and you’ll only need to filter for the people who are the right fit for your offer.
If you’d rather have someone else write your sales letter FOR you so you don’t have to take the time to trial and error on your own…
Here’s the details for my done-for-you sales letter service:
https://docs.google.com/document/d/1wgILIncCUeMrqhJQTY2yvqtk9omwhM7ge-vCIVR4vhQ/edit?usp=sharing
I’ll write one for you and if it doesn’t convert at least ONE sale of your high ticket offer, I’ll refund back the deposit it took to create the sales letter.
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) Pick up my Email List Templates and build your own Email List Assets.
(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.