Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
Today I’ll be sharing with you how I get targeted leads onto my email list.
Let’s dive in:
Market
The first thing I do is identify the market I want to help and narrow it down to a sub-niche.
First start with the big 3 markets
- Health
- Wealth
- Relationships
I focused on the wealth market and narrowed it down to email marketing.
And narrowed it down even further to business coaches, since I have personal experience working for an influencer that served business coaches and creatives.
Problem
One of the problems that business coaches face is they have a lot on their plate.
Marketing, sales, content creation, sales calls, discovery calls, email marketing, audience building…
The list goes on.
So I focus on one specific problem I know I can help with.
Creating a conversion process for their email lists and social audiences.
This takes the problem of needing to create emails and provides a tangible ROI since if I don’t help them convert one of their offers, I don’t get paid.
Offer
I offer a risk-free trial campaign to help determine if:
- Their current audience is open to their paid offer
- They are someone I can actually help
If the trial campaign goes well, we continue working together.
If not, I provide the deposit for the campaign back to them and they can keep the assets I created for them.
No harm no foul.
I write out the details of my offer into a Details Document that helps me save time in the qualifying process since I do all my qualifying through messages before I even offer to hop on a call.
Here’s an example of one of my Details Documents that offers an Email Trial Campaign:
Lead Magnet
Since I did my homework and figured out my
- Market
- Problem
- Offer
Next is to create a lead magnet that target’s that market’s problem and create a call to action with an offer to help them solve that problem with a Done For You service.
A done for you service can command higher fees than a do it yourself, done with you service, or a course that they can go through because it takes all the work off of your client.
My lead magnets have a CTA to work closer with me if they have specific assets in their business already built up, such as a converting high-ticket offer and an audience to promote that offer to.
Here’s a couple examples of my own lead magnets:
Traffic
Once all the legwork has been done upfront…
The last step of the process is to get traffic to my lead magnet.
I have an organic strategy, where I build my audience on Linked In and have my offer visible through the links on my profile.
I also have a paid strategy, where I offer a lead magnet to get onto my email list to build it that way.
If you have more time than money, then stick with an organic strategy.
If you have a budget to advertise, use paid ads but only if you have everything else up above dialed in.
Paid ads only amplify what’s already working.
I use a combination of both and have found that once I have everything else dialed in, paid advertising speeds up the process where I find my target market quicker.
And that’s how I get targeted leads onto my email list.
Hope this helps!
My wins for the week:
- Hopped on a call with a lead from my Email List Growth Ad campaign which proved my paid-ad strategy works, since the person I hopped on a call with was a business coach that needed help with email marketing
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) Pick up my Email List Templates and build your own Email List Assets.
(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.