Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
One of the biggest stumbling blocks I see with creators and coaches in the beginning is knowing how to dial in their niche.
So here’s a game plan to not only pick your niche, that makes use of your experience and skills, but also pick one that is ultimately profitable.
From the big 3 markets, pick which area you want to play in.
The Big 3 markets are:
-Health
-Wealth
-Relationships
Dial it in further and pick a niche within that market.
A specific person you want to help.
A market is just a group of people who share a problem.
So think of your market as one person, who has a specific problem you can help with.
For example:
Moms who want to lose their postpartum weight.
That’s a specific person, who has a specific problem.
Here’s my niche dialed in:
Big 3: Wealth
Niche: Creators and Coaches
Sub-Niche: Email Marketing
So my niche is specifically Email Marketing for Coaches and Creators.
It’ll take some time to figure out who your niche is, but hope this guides you in the right direction .
I have experience writing email copy and creating conversion campaigns for creators so it’s natural for me to want to serve coaches and creators with email marketing.
Now to find if it’s a profitable niche to work with:
Do a bit of research on books and programs that your niche is already buying.
A great way to do that is to check out Udemy.com and Amazon.com
Type in what your market is looking for help with.
I can tell from this quick search that my market is already buying courses on email marketing and interested in learning how to start and grow an email list.
When researching a niche, look for these key things:
- Proven demand
- Obvious products to create
- The ability to sell high-ticket
- Something you can talk about for years or are passionate about
- You have experience in that topic
- Has people with money willing to pay to learn or get help with that topic
Value Proposition Statement:
Template:
I help [market] with [what you do] to [end result] without [pain]
I help coaches and creators grow and monetize their email lists, so social platforms can’t take away their living.
This is where creativity doesn’t play a factor, since if people aren’t currently buying, there’s no way to convince them they need your product or service if you try to get creative with your niche and solution.
Focus on selling what people are already buying.
Hope that helps!
My wins for the week:
-Finished writing my Email Marketing for Coaches and Creators lead magnet
-Grew my LinkedIn audience to 300 connections
-Wrote this weeks Freestyle Friday Newsletter
-Got consistent with my daily audience building and
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together.
(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
(3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls.