Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, I’m going to cover how I create a “Hell Yeah, I’m IN!” offer.
A simple offer structure is:
I’ll give you [outcome of your offer], in exchange for [your price].
So how do we go about doing that?
We make sure we are clear on these offer elements:
Person
Who is the offer specifically for?
Identify your target market and verify that they are also a person who can afford your offer.
Plan
What are you helping that person do?
What specifically is it that you and your person are getting done together?
Layout the plan to help them go from pain → pleasure.
State the problem and 3-5 steps on what you are helping them to achieve.
Price
Will this person receive 2-10x value over the lifetime of your offer?
It’s important that you deliver an outcome that is at least 2-10x the value of the price that you are asking for.
Proof
Do you have proof that your claim is true?
Case studies of your own results or of your client’s results.
Ideally of your clients results if you have them.
Incentive
Why should they act now?
People don’t take action without an incentive.
Deadline on bonuses, real scarcity and urgency since you can only take on so many people or there’s limited availability of your product or service.
Risk Reversal
How can you take away the risk of buying?
When you’re first creating your offer and you have no case studies or proof for your claim…
The easiest way to make it more appealing is to lower the risk for the person.
When I create a new offer, I take on a few people to create case studies (to create my Proof) and I take on the risk,
If my offer doesn’t perform, they get their moolah back.
The offer for me to create a case study is a risk-free test campaign.
Here’s a couple of risk-free test campaign examples,
I use these offers when I want to create case studies for my services, which includes all of the offer elements we pointed out:
Risk Free Phoneless Sales Process Campaign
The HELL YEAH Score:
The more of these offer elements you have in your offer, the higher the person’s Hell Yeah score is when you offer it to them.
The main thing you want to focus on with your offer is helping a specific person achieve a specific outcome.
If nothing else, that part of the offer should stand out by itself.
With the other elements complementing that offer.
And that about wraps it up for this episode!
If you’d like help clarifying your offer, shoot me an email at [email protected] with the subject line Offer Help
I’ll ask a few questions and send over more details if I can.
My wins for the week:
- Turned on my ads for my Email List Growth offer and generated a highly qualified lead that went through my lead magnet, reached out, and booked a call
- Consistently posting content in Linked In to grow my email list organically.
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) Pick up my Email List Templates and build your own Email List Assets.
(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.