Freestyle Your Lifestyle

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to cover the structure of a persuasive email.

Persuasive emails have a flow and it goes like this:

• Subject Line
• Lead
• Body
• Transition
• Call To Action
• P.S. 

Before we get into the persuasive email flow, a quick note. 

The first thing that gets people to open your email is the person that it’s coming from and whether or not the people on your list recognize the name of the person that the email is coming from. 

If you’ve been neglecting your email list and trying to revive it, this structure won’t work because it’s dependent on already having a relationship with your list. 

With that, let’s dive into the flow of a persuasive email:

Subject Line

The subject line’s job isn’t to sell right off the bat, the main purpose of a subject line is to create enough intrigue to get a reader to open the email.

There’s a few ways to do that.  Create curiosity, benefit driven, create contrast…

If you’re struggling with themes to create an attention grabbing subject line.

I created an Email Subject Line cheat sheet you can grab right here:

Email Subject Line Cheat Sheet

It has 14 different email themes you can use to write your email subject lines along with examples. 

Use them as inspiration to write your own attention grabbing subject lines. 

Lead

The second most important part of a persuasive email is the lead.

The lead is the first 1-2 sentences of the email.

The main job of the lead is to get the reader to read the rest of the content of the email.

The way to do that with the lead is to either call out the target market or their problems, or simply make the first sentence flow onto the next sentence.

Body

The body of the email pays off on what the subject line and lead teased.

For example, if your subject line was a list like, “11 reasons why you should email your list daily.”

The body of the email should include those 11 reasons.

There are multiple themes one can use to write out the body of an email.

I covered it in a previous episode of Freestyle Friday.

(If you missed it, you can give it a read here.)

Transition

The transition is a phrase or sentence that transitions from the body of the email into the call to action.

Common ones that I’ve previously used in my own emails is:

• Anyways
• Here’s why this is important
• If you need help with xyz, then…

Call To Action

The call to action is what you’d like the reader to do next.

Whether that be to check out your product, book a call, check out a resource…

The call to action needs to be clear so there’s no room for interpretation on what you would like the reader to do next.

P.S.

The post script, also known as a Super Signature (something I learned from Sean Anthony, who picked it up from Dean Jackson) is where you can plug in resources where someone can check out more of your offers when they’re ready. 

Here’s what my current Super Signature looks like:

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

My P.S. / Super Signature will change depending on the offers I am currently promoting, but that is the structure for it.

And that’s a wrap!

If you’d like more help creating a persuasive email…

I created a 7-day persuasive email challenge you can go through that goes more into depth on each of these components of a persuasive email.

Check it out here:

Persuasive Email Challenge

I’ve used this structure for my own emails as well as writing email campaigns for clients that have paid me $100 per email.

Use this challenge to write your own persuasive emails for clients or your own offers.

My wins for the week:

• Started dialing in the messaging for my chat closing process for a lead list for business coaches.
• Booked calls for my services

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to go over 14 different types of email themes you can use to create content for your list.

Here they are:

• Stories
• Day in the Life
• Against Status Quo
• Customer or Personal Win
• Prove It
• Deadly Mistakes
• Frequently Asked Questions
• Counter Intuitive Ideas
• Direct Pitches
• Lists
• Problems and Solutions
• Metaphors
• Cautionary Tales
• Pop Culture References

Stories

Sharing stories is how humans have communicated for thousands of years.  All of that didn’t change when the interwebs came about. 

Share stories that relate to your market’s pains, desires, frustrations, and insecurities.  Those are the types of emails that will hit hard for your market.

If you can go into great detail about the pains that your market is running into, they will assume that you know what the solution is and you can provide the antidote in the form of an offer. 

Day in the Life

Writing an email sharing about a day in your life can be a great way to bond with your list. The reason why “stories” – where people share posts that are live for only 24 hours – does so well is because it plays off of the fact that people are naturally curious about what other people have going on in their lives currently.

If you can share a current story that relates back to one of your offers, you’ll have the formula for writing an email that also bonds with your readers.

Against Status Quo

Call out an enemy or something common you notice in your industry and make a case for standing against it.  This type of email creates an us vs. them dynamic and the people that stand with you bond with you even more because they agree with your stance and will back up your argument.

Customer or Personal Win

Social proof in the form of a customer or personal win makes for a great email because it proves that you created results with your process or method.  Share the story of your customer or personal win with your email list and you’ll break down the walls of the objection “can I do this?”

Prove It

A prove it email is a demonstration of your product or service working.  Either with a video demo, a case study, white paper, sharing proof of your process.

Deadly Mistakes

Call out the most common pitfalls for people in your industry and provide guidance on how to avoid them with your list. 

Frequently Asked Questions

Address all of the common frequently asked questions you get from your market.  Also doubles as a way to address common objections people may have before making a purchase with you. 

Counter Intuitive Ideas

Share something that goes against conventional wisdom.  For example, the keto industry’s advice was to eat fat to lose fat. 

Direct Pitches

Create a list of the most compelling reasons why someone should buy your product now.

Lists

Create a list of tips that cn help someone get a result that’s related to your product or service. 

Problems and Solutions

Share a big problem in your industry and how your product or service solves that problem.

Metaphors

Take a familiar phrase or saying and compare it to your product or service.

Cautionary Tales

Share a story of something bad that happened to someone in your industry and the pains of having to go through that problem and what the solution would be.

For example, in one of my offers I share the story of an influencer getting his account shut down by a social media platform and the pains of not being able to contact leads and make sales until that account was reinstated

And shared the solution of if he had built up an email list rather than relying on a social platform, it would have been business as usual.

Pop Culture References

This one is a fun one.  Take any popular movie, character or theme currently happening and turn it into an email by making a reference to your offer.

For example:

• The kryptonite of email marketing
• Avenging the loss of a social media account
• Email marketing moves assemble!

Hope those references are easy to catch (Superman and Marvel’s Avengers if wasn’t obvious).

And that’s about it!

Take these themes and run with it.

Once you get into the swing of writing emails with these 14 themes in mind…

You’ll never run out of email ideas and content that you can send to your list.

My wins for the week:

• Working through a leads list for my Freestyle Sales System offer 
• Testing out my chat messaging system on the leads list of business coaches

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, I’m going to cover my system for creating an endless stream of content ideas.

The first being:

Knowing who your target audience is and what their pains and frustrations are

Armed with only this, you’ll have enough content to attract your target audience for years to come.

All you have to do is come up with creative ways to tell stories about those pain points to keep things fresh.  

Or recycle content a few months old that performed well, since your audience a few months from now will be completely different if you’re constantly building your social audiences and email list. 

Second:

As you go through life, write down content ideas in a Notes app or document you can access through your phone.

Types of content ideas you can write down:

• Stories
• Day in the Life
• Against Status Quo
• Customer or Personal Win
• Prove It
• Deadly Mistakes
• Frequently Asked Questions
• Counter Intuitive Ideas
• Direct Pitches
• Lists
• Problems and Solutions
• Metaphors
• Cautionary Tales
• Pop Culture References

I’ll dive deeper into these themes in next week’s episode, which will be about different email themes.

But for now, keep them in mind while you’re going about your day and writing down ideas in your notes app.

Third:

Scroll through social media and look for hooks that are getting engagement.

I schedule out 30 minutes on a Sunday to brainstorm content hooks that I can recreate for my market and write them down in my notes app to have them ready to go when I schedule time to write content. 

And that’s my system for creating an endless stream of content ideas.

1. Understand my target audience’s pains and problems
2. Live my life and write down ideas on a notes app
3. Schedule time on my calendar to scroll through social media searching for hooks that get good engagement

It’s that simple!

Get in the habit of writing ideas down on your phone when things happen or when  good content or email ideas come up.

It will help you create an endless stream of ideas for content.

My wins for the week:

• Wrote out both inbound and outbound scripts for my Email List Growth offer
• Working with a coach to dial in my IG growth leads list

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

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Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, I’m going to cover how I create a “Hell Yeah, I’m IN!” offer.

A simple offer structure is:

I’ll give you [outcome of your offer], in exchange for [your price].

So how do we go about doing that? 

We make sure we are clear on these offer elements:

Person

Who is the offer specifically for?

Identify your target market and verify that they are also a person who can afford your offer.

Plan

What are you helping that person do?

What specifically is it that you and your person are getting done together?  

Layout the plan to help them go from pain → pleasure.

State the problem and 3-5 steps on what you are helping them to achieve.

Price

Will this person receive 2-10x value over the lifetime of your offer?

It’s important that you deliver an outcome that is at least 2-10x the value of the price that you are asking for.

Proof

Do you have proof that your claim is true?

Case studies of your own results or of your client’s results.

Ideally of your clients results if you have them.

Incentive

Why should they act now?

People don’t take action without an incentive.

Deadline on bonuses, real scarcity and urgency since you can only take on so many people or there’s limited availability of your product or service. 

Risk Reversal

How can you take away the risk of buying?

When you’re first creating your offer and you have no case studies or proof for your claim…

The easiest way to make it more appealing is to lower the risk for the person.

When I create a new offer, I take on a few people to create case studies (to create my Proof) and I take on the risk, 

If my offer doesn’t perform, they get their moolah back.

The offer for me to create a case study is a risk-free test campaign.

Here’s a couple of risk-free test campaign examples, 

I use these offers when I want to create case studies for my services, which includes all of the offer elements we pointed out:

Risk Free Email Test Campaign

Risk Free Phoneless Sales Process Campaign

The HELL YEAH Score:

The more of these offer elements you have in your offer, the higher the person’s Hell Yeah score is when you offer it to them.

The main thing you want to focus on with your offer is helping a specific person achieve a specific outcome.

If nothing else, that part of the offer should stand out by itself.

With the other elements complementing that offer.

And that about wraps it up for this episode!

If you’d like help clarifying your offer, shoot me an email at [email protected] with the subject line Offer Help

I’ll ask a few questions and send over more details if I can.

My wins for the week:

• Turned on my ads for my Email List Growth offer and generated a highly qualified lead that went through my lead magnet, reached out, and booked a call
• Consistently posting content in Linked In to grow my email list organically. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today, we’re going to dive into one of the biggest hang ups that I’ve noticed people get stuck on, when trying to build their email list.

And that is…

Which software do I use?

Let’s keep this process super simple.

To build an email list all you need is the following:

• An Email Service Provider: a way to store and send emails

• Landing Page or Funnel Software: a way to capture emails

• Shopping Cart: a way to accept payments

• Social media account: an account to grow organically (ideally where your market is hanging out)

• Ad account: a business account to use paid advertising to grow your email list

My current tech stack:

• Email Service Provider: Aweber ($19/month)
• Landing Page Software: ClickFunnels ($97/month)
• Shopping Cart: ThriveCart ($495 one time payment)
• Social Media: Linked In (free)
• Ad Account: Meta Ads (current budget $200/ month)

There is other software out there, but at the time of writing this post…

This is what I use. 

It doesn’t matter which tech stack you use, as long as you have these 5 elements in place.

If you don’t want to deal with the technology and want someone to set up the tech to build your email list FOR you…

I offer a service where I do all the tech set up and write all of the email list assets up you need to start, grow, and monetize your email list.

If that interests you at all, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and shoot over more details if I can.

My wins for the week:

• Finished up writing the content for a low-ticket offer for Email List Asset Templates to be used to offset ad costs and compliments my done for you Email List service and Email List Growth lead magnet

• Test drove my dream car, an Audi SQ5 in Navarra Blue with a Rotor Gray interior

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

(3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls.
(4) Pick up my Email List Templates and build your own Email List Assets.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, I’m going to share with you the assets you’ll need to create to start or grow your email list as a coach or creator.

Here are the basic email list assets you will need:

• Lead Magnet / Bait
• Opt In Page
• Thank You Page
• Email Service Provider
• Welcome Email
• Welcome Sequence

Lead Magnet

An email list starts with creating a lead magnet or bait that attracts a specific market to your email list.

I’ll dive into how to create a lead magnet in a future Freestyle Friday episode. 

(Or you can reach out and I’ll create your lead magnet for you.)

But for now, all you’ll need is an eBook, video training, audio, pdf, templates or some kind of info that your target market would want to solve a problem, in exchange for their email address.

Here is a lead magnet I created for my Done-For-You Email List Setup offer:

Email List Growth for Coaches and Creators

This lead magnet helps coaches and creators know the steps to create an asset that social media platforms can’t take away from them, aka an Email List.

The lead magnet walks them through the importance of building an email list, the psychology behind email marketing, how to start building an email list, types of emails you can create, subject lines that get attention, best practices, and how to measure success, when building an email list.

In exchange for their email address.  

It’s important to offer something that will help a specific person solve a specific problem.

Opt In Page

After your lead magnet is created…

Next step is creating an opt-in page. A page where people can go to in order to get the lead magnet you just created.

Here’s an example of one of my opt-in pages:

The opt-in page calls out my market and offers the lead magnet, plus access to my weekly newsletter.

Thank You Page

The thank you page gives people instructions on how to access their lead magnet and offers a product that complements the lead magnet that they just opted in for.

In this case, email list asset templates they can use to start to create the assets they need for their email list. 

Here’s the thank you page once they opt-in:

Email Service Provider

There are many email marketing service providers out there to choose from. 

Doing a quick google search, here’s the ones that are popping up as of the writing of this episode:

What’s important is to have access to one to start growing your email list.

Personally I use Aweber and have been using it for years to grow my email list.

I’m used to their platform and may switch to another provider in the future, 

And when I’m ready for that, all I would need to do is export my subscribers to a CSV file and then upload them into a new email service provider.

Which is why creating your own email list is so important, it’s an asset that you fully control.

Can you download all of your followers on a social platform and upload them to another one if you don’t like the platform’s policies?

We can’t do that on Social Media, but we can with our own email list.

Welcome Email

A welcome email has 4 functions:

1. To tell a new subscriber where to get their lead magnet
2. Get them to reply to your email for deliverability and move your email into the primary folder
3. Sets the expectation for being on your list
4. Welcome people into your world

It will be your most opened email, so treat it as such.

We only get one shot to make a first impression, so make it count!

Welcome Sequence

A welcome sequence is a series of pre-written emails that welcomes subscribers into your world.

It helps to start to build a relationship with your audience and nurture them.

If you’re just starting your email list, begin with just 3-7 emails but don’t expect the welcome sequence to automatically build a relationship with people for you. 

I don’t expect an automated series of emails to nurture the relationship with my email list.

So don’t plan to write a 90 day welcome sequence to automate building the relationship with the people on your list. 

That would be like going on a date and having the other person plan out exactly how the next 90 dates would go. (Cray cray!)

I let my weekly emails do the nurturing.

That way if I get responses from my email list or something current happens in my life that I can share to relate to my list…

Sharing those events will build a stronger bond. 

I keep saying this in my content, so I dub the following a “Destrie-ism”:

Frequency builds familiarity.

Familiarity builds liking.

And liking is a principle of persuasion. 

And that’s a wrap for this week’s Freestyle Friday!

My wins for the week:

• Finished writing a new lead magnet for Done-For-You email list set up offer
• Wrote the opt-in page and thank-you page copy for new lead magnet
• Created the funnel opt-in page and thank page
• Created Email List Asset templates product for upsell
• Delegated 3D cover image for lead magnet

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 
(3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

One of the biggest stumbling blocks I see with creators and coaches in the beginning is knowing how to dial in their niche.

So here’s a game plan to not only pick your niche, that makes use of your experience and skills, but also pick one that is ultimately profitable.

From the big 3 markets, pick which area you want to play in. 

The Big 3 markets are:

-Health

-Wealth

-Relationships

Dial it in further and pick a niche within that market. 

A specific person you want to help.

A market is just a group of people who share a problem.

So think of your market as one person, who has a specific problem you can help with. 

For example:

Moms who want to lose their postpartum weight.

That’s a specific person, who has a specific problem.

Here’s my niche dialed in:

Big 3: Wealth

Niche: Creators and Coaches

Sub-Niche: Email Marketing

So my niche is specifically Email Marketing for Coaches and Creators.

It’ll take some time to figure out who your niche is, but hope this guides you in the right direction .

I have experience writing email copy and creating conversion campaigns for creators so it’s natural for me to want to serve coaches and creators with email marketing.

Now to find if it’s a profitable niche to work with:

Do a bit of research on books and programs that your niche is already buying.

A great way to do that is to check out Udemy.com and Amazon.com

Type in what your market is looking for help with.

I can tell from this quick search that my market is already buying courses on email marketing and interested in learning how to start and grow an email list. 

When researching a niche, look for these key things:

• Proven demand
• Obvious products to create
• The ability to sell high-ticket
• Something you can talk about for years or are passionate about
• You have experience in that topic
• Has people with money willing to pay to learn or get help with that topic

Value Proposition Statement:

Template:

I help [market] with [what you do] to [end result] without [pain]

I help coaches and creators grow and monetize their email lists, so social platforms can’t take away their living.

This is where creativity doesn’t play a factor, since if people aren’t currently buying, there’s no way to convince them they need your product or service if you try to get creative with your niche and solution.

Focus on selling what people are already buying.

Hope that helps!

My wins for the week:

-Finished writing my Email Marketing for Coaches and Creators lead magnet

-Grew my LinkedIn audience to 300 connections

-Wrote this weeks Freestyle Friday Newsletter 

-Got consistent with my daily audience building and 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen.  

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

(3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls. 

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to cover the process that was used to convert an influencer’s audience into 6-figure sales months for a group coaching offer, without having to use a single discovery call.

Here’s an outline of the process we used:

1. 5130s aka Handraisers
2. Qualify in Direct Messages
3. Invite to check out details with a video sales letter
4. Send enrollment link to best fits

Let’s dive into each step:

1. 5130

A 5130 or Handraiser template looks like this:

I’m looking to work with 5 [people in your market] to do this [1 specific thing] over the next [timeframe] 30 days. 

[Teaser of what they’ll get working with you]

[Call to Action – ask them to reach out if they want more details]

===

For example: 

I’m looking to work with 5 coaches or creators with high ticket offers to set up a phoneless sales process for their audience over the next 7 days.

I’ll set up this process FOR you.  

You won’t have to lift a finger and if we don’t convert your audience into a single high-ticket sale, I’ll continue working with you until we do.

If you’d like me to set this process up for you, shoot me a message and I’ll get you the details.

===

This gets people in your audience to raise their hands and ask you for more details.

Once they reach out…

You’ll dive into step 2.

2. Qualify in Direct Messages

Qualifying in the direct messages boils down to asking questions to figure out who you can help with your product or service.

First question is a Confirmation.

Hey Dave, thanks for reaching out!

Are you considering setting up a phoneless sales process for your coaching business?

(Dave responds with yes or no)

Second question will find out if they meet your client criteria to make sure you can actually help them. 

Awesome.

Happy to share the details on how I’m helping coaches do exactly that. 

Before I do though…

I can only help coaches install this process into their businesses only if they have three things in place:

– A converting high-ticket offer

– A growing social audience or email list

– And client testimonials or case studies

Are you working with that?

Third question asks them to commit to checking out the details of your offer with a video sales letter or a google doc. 

Great!

I’ve got all the details on a google doc that I can share here.

One quick favor to ask before I do though…

After you watch it, can you just let me know if you’re in, out, or have any questions?

3. Details

A details document or video sales letter can provide all the details of your offer and once they go through it, they can tell you if they’re in or not if it’s not the right time for them.

Thanks Dave!

I appreciate it.

Here you go:

https://docs.google.com/document/d/1Va6_Ac7QL671uWYak35oFUBrWIjcVhD4DrYK5uv0Syw/edit

4. Send enrollment link to those who say they’re in

Awesome!

Would love to have you, Dave.

Here’s the enrollment link:

[LINK]

Once that’s taken care of, I’ll shoot over an onboarding document to help me set this up for you.

And that’s a wrap.

That’s the exact process that was used for an influencer I worked with to close 6-figure months.

Here’s proof:

My wins for the week:

-Finished up a lead magnet to help coaches and creators build and monetize their email lists

-Refined my message to market match for my done-for-you email list building offer

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen.  

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  When you’re ready, here are more ways I can help you…

(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List,

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

(3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today I’m going to share with you how I built up my email list to my first 100 subscribers.

Before we dive into the tactical.

Let’s talk about the foundation for building your email list.

Foundation

In order for us to create an email list that is effective in building a relationship with people, it’s important that we start with the end in mind.

What I mean is, we need to identify exactly who we want to attract to our email list.

I don’t want to build an email list of complete random freebie seekers who opt into my email list just to get the freebie and then bounce…

No thank you.

I’m in it for the long haul.

I prefer Quality over Quantity. 

So my end goal is to build a relationship with my email list.

A relationship so close that everytime I decide to put an offer together that serves my market, people on my email list will buy the offer just because my name is on it.

So how do we do that?

We start with identifying the market we want to serve.

Market

Our market will come from from the the big 3

1. Health
2. Wealth
3. Relationships

Once we identify which of the big 3 we want to play in, then we can dial it in further to a niche and then a sub-niche.

Here’s the market I want to serve.

Market → Wealth

Niche → Email Marketing

Sub-niche → Creators and Business Coaches

I want to serve a market that makes use of my skills as a copywriter and chat closer and be able to serve people who don’t have those skills.

Gary Halbert (one of the greatest copywriters of all time) had a great phrase for this, he says he wanted to market to “Players with Money” 

i.e. people who can afford to buy his services but were just unaware of the solution. 

An unsophisticated market. 

Next up:

Create a Lead Magnet

Once we’ve identified the market we want to serve, next we need to create a bait (lead magnet) to attract them.

Do a bit of research on what your market is currently spending money on.

Doing a bit of research for coaches and creators, I found that building an email list is something they are currently buying courses on and investing in services for.

So this is a problem that I want to solve for them and offer my copywriting services to solve.

I also found that coaches and creators are having a hard time monetizing their audiences.

They’ve taken the time to build up an audience on their social platforms but haven’t been able to figure out how to turn their audience into moolah. 

So I created an offer to help coaches and creators monetize their audiences with my copywriting services. 

I wrote a short guide on the Phoneless Sales Process I learned when I worked for a social media influencer to attract my market into my email list. 

You can check that out here:

https://freestyleyourlifestyle.com/psp

Once we have those foundations down.

Next, we can dive into the tactical.

Sign up for an Email Service Provider

An email service provider (ESP) is where you start to build your list.

There are many out there, like ConvertKit, Aweber, Beehiv, ActiveCampaign, GetResponse…

The functionality of each software is different, just take the time to learn how to build a list, do broadcasts, and create sequences. 

A couple of sequences you want to write is:

1. Welcome Email
2. Welcome Sequence

Create a Landing Page and a Thank You Page

A landing page is where people opt into your email list in order to join your email list.

The thank you page is directly after they opt in, where ideally you have another offer where people can work closer with you.

Once those are set up, next up is getting traffic.

Traffic

There are two ways to get traffic to your landing page.

1. Organic
2. Paid Ads

The first way is organic traffic can be built by building up an audience on social media and directing them to your opt in link.

It takes time to build an audience but if you have the time, it can be effective if you have a clear strategy for building up an audience on social media.

The second way to get traffic is by purchasing it through paid ads.

Meta Ads, YouTube Ads, LinkedIn Ads etc. 

Once you have your lead magnet and landing page set up, all you have to do is create ads and send them to your landing page link.

Building a Relationship with your Email List

Building a relationship with the people on your email list comes down to frequency.

Frequency builds Familiarity.

Familiarity builds Liking. 

And liking is one of the psychology triggers Dr. Robert Cialdani, author of Influence: The Psychology of Persuasion mentions it as a way to influence other people. 

So if you’re serious about building an email list, realize that it is a slow burn.

It will take time to build a relationship with people on your email list.

So pick an email frequency that you can stick with.

Minimum, 3x a week. Ideally, daily.

And that’s about it.

I used this strategy to build up to my first 100 email subscribers to my email list. 

Hope it helps you to start and build your own!

My wins for the week:

-Created a new opt in page to attract business coaches and creators to my email list

-Set up all of the assets I mentioned above

-Created ads to start driving paid traffic to my list

-Got back into the swing of writing a Weekly Newsletter

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen.  

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  When you’re ready, here are more ways I can help you…

If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List,

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

What’s going on,

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you leverage your time and get one step closer to creating your Freestyle Lifestyle.

This week, let’s focus on a very important skill that I think is extremely undervalued.

Developing the skill of Promotion.

i.e. Learning how to sell.

After all, if you have the greatest product or service in the world but no one knows about it…

What’s the point?

Let’s dive in.

Promoting and selling online boils down to 4 things.

1. Knowing who your ideal audience is
2. Qualifying to see if they are someone you can help
3. Creating an irresistible offer
4. Inviting them to buy

Your Ideal Audience

Knowing who your ideal audience is makes promoting so much easier.

For example:

Let’s say you have the greatest, juiciest steak made from the freshest ingredients in the world.

But you were promoting your steak to an audience of Vegans.

There’s nothing you could offer that audience to get them to buy your steak.

They are simply the wrong audience for your product.

However, if you are offering your steak to an audience of carnivores who love a nice juicy steak.

You could add mashed potatoes, a complimentary drink, and delicious dessert to make the offer more appealing.

Qualifying

I learned a handy little tool called the 6-boxes of qualifying when I was working with a social media influencer chat closing information products.

Here’s how it went:

1. Situation
2. Missing
3. Gap
4. Need
5. Priority
6. Fit

The first step to qualifying is asking questions to determine what they’re current situation is and where they want to go.

We need to find out more about what they are missing in their current situation to get from where they currently are and where they want to go.

That missing piece for them is the gap – where they are and where they want to go.

Once we establish that, we know that there is a need for what we offer.

Next up is determining how much of a priority it is for them to solve their problem.

Is this something they are looking to do immediately or a year from now?

Asking the simple question of, how soon were you looking to get this fixed?

Will give you an idea of how much of a priority solving this problem for them is right now.

Last but not least, fit.

We have the final say in who we decide we want to work with.

So based on the conversation and asking questions for someone, we can say that we would love to help them solve their X problem or just refer them to someone else that they might be a better fit for.

No amount of money is worth the headaches that taking on the wrong customer. 

I’ve had numerous sales in my career that I wish I didn’t make because the customer was a nightmare to work with and I usually got a feel for it before we closed a the initial deal.

Irresistible Offer

An offer is simply, “You give me ____ and I’ll give you ____”

We want our offer to be so irresistible that it makes someone feel silly for saying no to.

Elements of an Irresistible offer

• The value is 5-10x the price
• Low to no risk for the client
• Clearly define what you do and how it helps them achieve what they want

We can add the SMART model to make your offer irresistible.

S – Smart

M – Measurable

A – Action Based

R – Results Oriented

T – Time Bount

Add in a guarantee and it’ll make your offer incredibly difficult to say no to.

Structure of an Irresistible Offer:

I’ll help you [get more of a specific, measurable thing they want] in as little as [timeframe] and [guarantee]

For example here’s one of my Irresistible Offers:

I’ll help you get 10-50 more students for your high ticket offer in as little as 30 days or I’ll continue to work with you until you do.

That offer makes it irresistible for coaches with high- ticket programs to not at least check out what I have to offer and take me up on it. 

Invitation

The last part of the promotion process is making an invite to your prospect.

Another way this is said is Asking for the Sale.

But I prefer a much less pressure way to do this by just making a simple invitation to join or decline the offer.

Quick story:

When I was selling high ticket backyard products at a sales job my invitation/ ask for the sale was this phrase:

“Was this something you’re thinking about doing today or just looking for a quote?”

This question gave me insight into how much of a priority it was for the customer and if they needed time to think it over.

They would contact me when they were ready to buy, which would usually be a few days, a week later or even later that same day since they didn’t feel pressured to make a decision. 

I would make a lot more sales by leaving the ball in their court but giving them the option to buy and contact me when they were ready. 

Giving people the option to buy when they are ready is one of the skills I learned at that job that has served me in my own business as well.

That wraps it up for this episode of Freestyle Friday. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen.  

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Socials: Connect with me on LinkedIn

(2) Download my Direct Message Qualifying Template here

(3) If you’re ready to install a Phoneless Sales Process into your business, book a time on my calendar.