Freestyle Your Lifestyle

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today, we’re going to talk about one of the first campaigns that I run for a client.

Growing up in a Filipino household…

My parents had a phrase that they would use constantly, when they still saw food on our plate.

That phrase was “Sayang”, which translates to “What a Waste”.

Most coaches and creators spend so much of their time and energy building their audiences, but don’t have a conversion strategy in place once they have that audience.

I recently helped a business coach monetize his existing email list of about 2,000 subscribers for one of his offers.

I wrote the same 5 emails for his offer and audience to see if his offer would convert. 

And henceforth, I dub these 5 emails the “Sayang” campaign.

Let’s dive in:

1. Appreciation Email – Send an email thanking people for being on your email list and mention something you’re looking to promote that would help them with a specific problem.

2. Pain Email – Talk about one of the painful problems your customers are facing as it relates to your offer.

3. Customer Win Email – Talk about a win that a client had from working with you

4. Pain Email – Talk about another painful problem your people are struggling with and what they can do about it

5. Vision Email – Paint a vision about what your clients can accomplish if they choose to work with you

It’s a simple campaign, but it tells me whether or not a potential client’s current email list would be able to convert into sales for a specific offer they are looking to promote.

I wrote this “Sayang” campaign for a business coach and within a week of sending it…

He was able to generate 100 leads from his email list and at least one sale from his email list.

We’re still in the middle of his campaign, so we’ll see what the results in sales will be in a couple of weeks once the campaign ends.

If you’d like me to write a “Sayang” campaign for your email list…

I’m taking on a handful of coaches and creators and offering a risk-free trial campaign where I write this exact campaign for your email list and offer to see if your audience would be able to convert into sales.

If you’d like to work with me on this, just shoot me an email at [email protected]

With the subject line: Email Test

I’ll ask you a few questions to see if I can help, and give more details if I can. 

My wins for the week:

• Email test campaign for a client generated 100 leads and he is following up with the leads and converted one high ticket sale for his offer. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today I’ll be sharing with you how I get targeted leads onto my email list.

Let’s dive in:

Market

The first thing I do is identify the market I want to help and narrow it down to a sub-niche.

First start with the big 3 markets

• Health
• Wealth
• Relationships

I focused on the wealth market and narrowed it down to email marketing.

And narrowed it down even further to business coaches, since I have personal experience working for an influencer that served business coaches and creatives. 

Problem

One of the problems that business coaches face is they have a lot on their plate. 

Marketing, sales, content creation, sales calls, discovery calls, email marketing, audience building…

The list goes on.

So I focus on one specific problem I know I can help with.

Creating a conversion process for their email lists and social audiences.

This takes the problem of needing to create emails and provides a tangible ROI since if I don’t help them convert one of their offers, I don’t get paid. 

Offer

I offer a risk-free trial campaign to help determine if:

1. Their current audience is open to their paid offer
2. They are someone I can actually help

If the trial campaign goes well, we continue working together.

If not, I provide the deposit for the campaign back to them and they can keep the assets I created for them.

No harm no foul.

I write out the details of my offer into a Details Document that helps me save time in the qualifying process since I do all my qualifying through messages before I even offer to hop on a call.

Here’s an example of one of my Details Documents that offers an Email Trial Campaign:

Details Document

Lead Magnet

Since I did my homework and figured out my

• Market
• Problem
• Offer

Next is to create a lead magnet that target’s that market’s problem and create a call to action with an offer to help them solve that problem with a Done For You service.

A done for you service can command higher fees than a do it yourself, done with you service, or a course that they can go through because it takes all the work off of your client. 

My lead magnets have a CTA to work closer with me if they have specific assets in their business already built up, such as a converting high-ticket offer and an audience to promote that offer to.

Here’s a couple examples of my own lead magnets:

Phoneless Sales Process

Email List Growth

Traffic

Once all the legwork has been done upfront…

The last step of the process is to get traffic to my lead magnet.

I have an organic strategy, where I build my audience on Linked In and have my offer visible through the links on my profile.

I also have a paid strategy, where I offer a lead magnet to get onto my email list to build it that way.

If you have more time than money, then stick with an organic strategy.

If you have a budget to advertise, use paid ads but only if you have everything else up above dialed in.

Paid ads only amplify what’s already working. 

I use a combination of both and have found that once I have everything else dialed in, paid advertising speeds up the process where I find my target market quicker.

And that’s how I get targeted leads onto my email list. 

Hope this helps!

My wins for the week:

• Hopped on a call with a lead from my Email List Growth Ad campaign which proved my paid-ad strategy works, since the person I hopped on a call with was a business coach that needed help with email marketing

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to cover the structure of a persuasive email.

Persuasive emails have a flow and it goes like this:

• Subject Line
• Lead
• Body
• Transition
• Call To Action
• P.S. 

Before we get into the persuasive email flow, a quick note. 

The first thing that gets people to open your email is the person that it’s coming from and whether or not the people on your list recognize the name of the person that the email is coming from. 

If you’ve been neglecting your email list and trying to revive it, this structure won’t work because it’s dependent on already having a relationship with your list. 

With that, let’s dive into the flow of a persuasive email:

Subject Line

The subject line’s job isn’t to sell right off the bat, the main purpose of a subject line is to create enough intrigue to get a reader to open the email.

There’s a few ways to do that.  Create curiosity, benefit driven, create contrast…

If you’re struggling with themes to create an attention grabbing subject line.

I created an Email Subject Line cheat sheet you can grab right here:

Email Subject Line Cheat Sheet

It has 14 different email themes you can use to write your email subject lines along with examples. 

Use them as inspiration to write your own attention grabbing subject lines. 

Lead

The second most important part of a persuasive email is the lead.

The lead is the first 1-2 sentences of the email.

The main job of the lead is to get the reader to read the rest of the content of the email.

The way to do that with the lead is to either call out the target market or their problems, or simply make the first sentence flow onto the next sentence.

Body

The body of the email pays off on what the subject line and lead teased.

For example, if your subject line was a list like, “11 reasons why you should email your list daily.”

The body of the email should include those 11 reasons.

There are multiple themes one can use to write out the body of an email.

I covered it in a previous episode of Freestyle Friday.

(If you missed it, you can give it a read here.)

Transition

The transition is a phrase or sentence that transitions from the body of the email into the call to action.

Common ones that I’ve previously used in my own emails is:

• Anyways
• Here’s why this is important
• If you need help with xyz, then…

Call To Action

The call to action is what you’d like the reader to do next.

Whether that be to check out your product, book a call, check out a resource…

The call to action needs to be clear so there’s no room for interpretation on what you would like the reader to do next.

P.S.

The post script, also known as a Super Signature (something I learned from Sean Anthony, who picked it up from Dean Jackson) is where you can plug in resources where someone can check out more of your offers when they’re ready. 

Here’s what my current Super Signature looks like:

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

My P.S. / Super Signature will change depending on the offers I am currently promoting, but that is the structure for it.

And that’s a wrap!

If you’d like more help creating a persuasive email…

I created a 7-day persuasive email challenge you can go through that goes more into depth on each of these components of a persuasive email.

Check it out here:

Persuasive Email Challenge

I’ve used this structure for my own emails as well as writing email campaigns for clients that have paid me $100 per email.

Use this challenge to write your own persuasive emails for clients or your own offers.

My wins for the week:

• Started dialing in the messaging for my chat closing process for a lead list for business coaches.
• Booked calls for my services

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to go over 14 different types of email themes you can use to create content for your list.

Here they are:

• Stories
• Day in the Life
• Against Status Quo
• Customer or Personal Win
• Prove It
• Deadly Mistakes
• Frequently Asked Questions
• Counter Intuitive Ideas
• Direct Pitches
• Lists
• Problems and Solutions
• Metaphors
• Cautionary Tales
• Pop Culture References

Stories

Sharing stories is how humans have communicated for thousands of years.  All of that didn’t change when the interwebs came about. 

Share stories that relate to your market’s pains, desires, frustrations, and insecurities.  Those are the types of emails that will hit hard for your market.

If you can go into great detail about the pains that your market is running into, they will assume that you know what the solution is and you can provide the antidote in the form of an offer. 

Day in the Life

Writing an email sharing about a day in your life can be a great way to bond with your list. The reason why “stories” – where people share posts that are live for only 24 hours – does so well is because it plays off of the fact that people are naturally curious about what other people have going on in their lives currently.

If you can share a current story that relates back to one of your offers, you’ll have the formula for writing an email that also bonds with your readers.

Against Status Quo

Call out an enemy or something common you notice in your industry and make a case for standing against it.  This type of email creates an us vs. them dynamic and the people that stand with you bond with you even more because they agree with your stance and will back up your argument.

Customer or Personal Win

Social proof in the form of a customer or personal win makes for a great email because it proves that you created results with your process or method.  Share the story of your customer or personal win with your email list and you’ll break down the walls of the objection “can I do this?”

Prove It

A prove it email is a demonstration of your product or service working.  Either with a video demo, a case study, white paper, sharing proof of your process.

Deadly Mistakes

Call out the most common pitfalls for people in your industry and provide guidance on how to avoid them with your list. 

Frequently Asked Questions

Address all of the common frequently asked questions you get from your market.  Also doubles as a way to address common objections people may have before making a purchase with you. 

Counter Intuitive Ideas

Share something that goes against conventional wisdom.  For example, the keto industry’s advice was to eat fat to lose fat. 

Direct Pitches

Create a list of the most compelling reasons why someone should buy your product now.

Lists

Create a list of tips that cn help someone get a result that’s related to your product or service. 

Problems and Solutions

Share a big problem in your industry and how your product or service solves that problem.

Metaphors

Take a familiar phrase or saying and compare it to your product or service.

Cautionary Tales

Share a story of something bad that happened to someone in your industry and the pains of having to go through that problem and what the solution would be.

For example, in one of my offers I share the story of an influencer getting his account shut down by a social media platform and the pains of not being able to contact leads and make sales until that account was reinstated

And shared the solution of if he had built up an email list rather than relying on a social platform, it would have been business as usual.

Pop Culture References

This one is a fun one.  Take any popular movie, character or theme currently happening and turn it into an email by making a reference to your offer.

For example:

• The kryptonite of email marketing
• Avenging the loss of a social media account
• Email marketing moves assemble!

Hope those references are easy to catch (Superman and Marvel’s Avengers if wasn’t obvious).

And that’s about it!

Take these themes and run with it.

Once you get into the swing of writing emails with these 14 themes in mind…

You’ll never run out of email ideas and content that you can send to your list.

My wins for the week:

• Working through a leads list for my Freestyle Sales System offer 
• Testing out my chat messaging system on the leads list of business coaches

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, I’m going to cover my system for creating an endless stream of content ideas.

The first being:

Knowing who your target audience is and what their pains and frustrations are

Armed with only this, you’ll have enough content to attract your target audience for years to come.

All you have to do is come up with creative ways to tell stories about those pain points to keep things fresh.  

Or recycle content a few months old that performed well, since your audience a few months from now will be completely different if you’re constantly building your social audiences and email list. 

Second:

As you go through life, write down content ideas in a Notes app or document you can access through your phone.

Types of content ideas you can write down:

• Stories
• Day in the Life
• Against Status Quo
• Customer or Personal Win
• Prove It
• Deadly Mistakes
• Frequently Asked Questions
• Counter Intuitive Ideas
• Direct Pitches
• Lists
• Problems and Solutions
• Metaphors
• Cautionary Tales
• Pop Culture References

I’ll dive deeper into these themes in next week’s episode, which will be about different email themes.

But for now, keep them in mind while you’re going about your day and writing down ideas in your notes app.

Third:

Scroll through social media and look for hooks that are getting engagement.

I schedule out 30 minutes on a Sunday to brainstorm content hooks that I can recreate for my market and write them down in my notes app to have them ready to go when I schedule time to write content. 

And that’s my system for creating an endless stream of content ideas.

1. Understand my target audience’s pains and problems
2. Live my life and write down ideas on a notes app
3. Schedule time on my calendar to scroll through social media searching for hooks that get good engagement

It’s that simple!

Get in the habit of writing ideas down on your phone when things happen or when  good content or email ideas come up.

It will help you create an endless stream of ideas for content.

My wins for the week:

• Wrote out both inbound and outbound scripts for my Email List Growth offer
• Working with a coach to dial in my IG growth leads list

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

---

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, I’m going to cover how I create a “Hell Yeah, I’m IN!” offer.

A simple offer structure is:

I’ll give you [outcome of your offer], in exchange for [your price].

So how do we go about doing that? 

We make sure we are clear on these offer elements:

Person

Who is the offer specifically for?

Identify your target market and verify that they are also a person who can afford your offer.

Plan

What are you helping that person do?

What specifically is it that you and your person are getting done together?  

Layout the plan to help them go from pain → pleasure.

State the problem and 3-5 steps on what you are helping them to achieve.

Price

Will this person receive 2-10x value over the lifetime of your offer?

It’s important that you deliver an outcome that is at least 2-10x the value of the price that you are asking for.

Proof

Do you have proof that your claim is true?

Case studies of your own results or of your client’s results.

Ideally of your clients results if you have them.

Incentive

Why should they act now?

People don’t take action without an incentive.

Deadline on bonuses, real scarcity and urgency since you can only take on so many people or there’s limited availability of your product or service. 

Risk Reversal

How can you take away the risk of buying?

When you’re first creating your offer and you have no case studies or proof for your claim…

The easiest way to make it more appealing is to lower the risk for the person.

When I create a new offer, I take on a few people to create case studies (to create my Proof) and I take on the risk, 

If my offer doesn’t perform, they get their moolah back.

The offer for me to create a case study is a risk-free test campaign.

Here’s a couple of risk-free test campaign examples, 

I use these offers when I want to create case studies for my services, which includes all of the offer elements we pointed out:

Risk Free Email Test Campaign

Risk Free Phoneless Sales Process Campaign

The HELL YEAH Score:

The more of these offer elements you have in your offer, the higher the person’s Hell Yeah score is when you offer it to them.

The main thing you want to focus on with your offer is helping a specific person achieve a specific outcome.

If nothing else, that part of the offer should stand out by itself.

With the other elements complementing that offer.

And that about wraps it up for this episode!

If you’d like help clarifying your offer, shoot me an email at [email protected] with the subject line Offer Help

I’ll ask a few questions and send over more details if I can.

My wins for the week:

• Turned on my ads for my Email List Growth offer and generated a highly qualified lead that went through my lead magnet, reached out, and booked a call
• Consistently posting content in Linked In to grow my email list organically. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today, we’re going to dive into one of the biggest hang ups that I’ve noticed people get stuck on, when trying to build their email list.

And that is…

Which software do I use?

Let’s keep this process super simple.

To build an email list all you need is the following:

• An Email Service Provider: a way to store and send emails

• Landing Page or Funnel Software: a way to capture emails

• Shopping Cart: a way to accept payments

• Social media account: an account to grow organically (ideally where your market is hanging out)

• Ad account: a business account to use paid advertising to grow your email list

My current tech stack:

• Email Service Provider: Aweber ($19/month)
• Landing Page Software: ClickFunnels ($97/month)
• Shopping Cart: ThriveCart ($495 one time payment)
• Social Media: Linked In (free)
• Ad Account: Meta Ads (current budget $200/ month)

There is other software out there, but at the time of writing this post…

This is what I use. 

It doesn’t matter which tech stack you use, as long as you have these 5 elements in place.

If you don’t want to deal with the technology and want someone to set up the tech to build your email list FOR you…

I offer a service where I do all the tech set up and write all of the email list assets up you need to start, grow, and monetize your email list.

If that interests you at all, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and shoot over more details if I can.

My wins for the week:

• Finished up writing the content for a low-ticket offer for Email List Asset Templates to be used to offset ad costs and compliments my done for you Email List service and Email List Growth lead magnet

• Test drove my dream car, an Audi SQ5 in Navarra Blue with a Rotor Gray interior

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

(3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls.
(4) Pick up my Email List Templates and build your own Email List Assets.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, I’m going to share with you the assets you’ll need to create to start or grow your email list as a coach or creator.

Here are the basic email list assets you will need:

• Lead Magnet / Bait
• Opt In Page
• Thank You Page
• Email Service Provider
• Welcome Email
• Welcome Sequence

Lead Magnet

An email list starts with creating a lead magnet or bait that attracts a specific market to your email list.

I’ll dive into how to create a lead magnet in a future Freestyle Friday episode. 

(Or you can reach out and I’ll create your lead magnet for you.)

But for now, all you’ll need is an eBook, video training, audio, pdf, templates or some kind of info that your target market would want to solve a problem, in exchange for their email address.

Here is a lead magnet I created for my Done-For-You Email List Setup offer:

Email List Growth for Coaches and Creators

This lead magnet helps coaches and creators know the steps to create an asset that social media platforms can’t take away from them, aka an Email List.

The lead magnet walks them through the importance of building an email list, the psychology behind email marketing, how to start building an email list, types of emails you can create, subject lines that get attention, best practices, and how to measure success, when building an email list.

In exchange for their email address.  

It’s important to offer something that will help a specific person solve a specific problem.

Opt In Page

After your lead magnet is created…

Next step is creating an opt-in page. A page where people can go to in order to get the lead magnet you just created.

Here’s an example of one of my opt-in pages:

The opt-in page calls out my market and offers the lead magnet, plus access to my weekly newsletter.

Thank You Page

The thank you page gives people instructions on how to access their lead magnet and offers a product that complements the lead magnet that they just opted in for.

In this case, email list asset templates they can use to start to create the assets they need for their email list. 

Here’s the thank you page once they opt-in:

Email Service Provider

There are many email marketing service providers out there to choose from. 

Doing a quick google search, here’s the ones that are popping up as of the writing of this episode:

What’s important is to have access to one to start growing your email list.

Personally I use Aweber and have been using it for years to grow my email list.

I’m used to their platform and may switch to another provider in the future, 

And when I’m ready for that, all I would need to do is export my subscribers to a CSV file and then upload them into a new email service provider.

Which is why creating your own email list is so important, it’s an asset that you fully control.

Can you download all of your followers on a social platform and upload them to another one if you don’t like the platform’s policies?

We can’t do that on Social Media, but we can with our own email list.

Welcome Email

A welcome email has 4 functions:

1. To tell a new subscriber where to get their lead magnet
2. Get them to reply to your email for deliverability and move your email into the primary folder
3. Sets the expectation for being on your list
4. Welcome people into your world

It will be your most opened email, so treat it as such.

We only get one shot to make a first impression, so make it count!

Welcome Sequence

A welcome sequence is a series of pre-written emails that welcomes subscribers into your world.

It helps to start to build a relationship with your audience and nurture them.

If you’re just starting your email list, begin with just 3-7 emails but don’t expect the welcome sequence to automatically build a relationship with people for you. 

I don’t expect an automated series of emails to nurture the relationship with my email list.

So don’t plan to write a 90 day welcome sequence to automate building the relationship with the people on your list. 

That would be like going on a date and having the other person plan out exactly how the next 90 dates would go. (Cray cray!)

I let my weekly emails do the nurturing.

That way if I get responses from my email list or something current happens in my life that I can share to relate to my list…

Sharing those events will build a stronger bond. 

I keep saying this in my content, so I dub the following a “Destrie-ism”:

Frequency builds familiarity.

Familiarity builds liking.

And liking is a principle of persuasion. 

And that’s a wrap for this week’s Freestyle Friday!

My wins for the week:

• Finished writing a new lead magnet for Done-For-You email list set up offer
• Wrote the opt-in page and thank-you page copy for new lead magnet
• Created the funnel opt-in page and thank page
• Created Email List Asset templates product for upsell
• Delegated 3D cover image for lead magnet

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 
(3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

One of the biggest stumbling blocks I see with creators and coaches in the beginning is knowing how to dial in their niche.

So here’s a game plan to not only pick your niche, that makes use of your experience and skills, but also pick one that is ultimately profitable.

From the big 3 markets, pick which area you want to play in. 

The Big 3 markets are:

-Health

-Wealth

-Relationships

Dial it in further and pick a niche within that market. 

A specific person you want to help.

A market is just a group of people who share a problem.

So think of your market as one person, who has a specific problem you can help with. 

For example:

Moms who want to lose their postpartum weight.

That’s a specific person, who has a specific problem.

Here’s my niche dialed in:

Big 3: Wealth

Niche: Creators and Coaches

Sub-Niche: Email Marketing

So my niche is specifically Email Marketing for Coaches and Creators.

It’ll take some time to figure out who your niche is, but hope this guides you in the right direction .

I have experience writing email copy and creating conversion campaigns for creators so it’s natural for me to want to serve coaches and creators with email marketing.

Now to find if it’s a profitable niche to work with:

Do a bit of research on books and programs that your niche is already buying.

A great way to do that is to check out Udemy.com and Amazon.com

Type in what your market is looking for help with.

I can tell from this quick search that my market is already buying courses on email marketing and interested in learning how to start and grow an email list. 

When researching a niche, look for these key things:

• Proven demand
• Obvious products to create
• The ability to sell high-ticket
• Something you can talk about for years or are passionate about
• You have experience in that topic
• Has people with money willing to pay to learn or get help with that topic

Value Proposition Statement:

Template:

I help [market] with [what you do] to [end result] without [pain]

I help coaches and creators grow and monetize their email lists, so social platforms can’t take away their living.

This is where creativity doesn’t play a factor, since if people aren’t currently buying, there’s no way to convince them they need your product or service if you try to get creative with your niche and solution.

Focus on selling what people are already buying.

Hope that helps!

My wins for the week:

-Finished writing my Email Marketing for Coaches and Creators lead magnet

-Grew my LinkedIn audience to 300 connections

-Wrote this weeks Freestyle Friday Newsletter 

-Got consistent with my daily audience building and 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen.  

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

(3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls. 

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to cover the process that was used to convert an influencer’s audience into 6-figure sales months for a group coaching offer, without having to use a single discovery call.

Here’s an outline of the process we used:

1. 5130s aka Handraisers
2. Qualify in Direct Messages
3. Invite to check out details with a video sales letter
4. Send enrollment link to best fits

Let’s dive into each step:

1. 5130

A 5130 or Handraiser template looks like this:

I’m looking to work with 5 [people in your market] to do this [1 specific thing] over the next [timeframe] 30 days. 

[Teaser of what they’ll get working with you]

[Call to Action – ask them to reach out if they want more details]

===

For example: 

I’m looking to work with 5 coaches or creators with high ticket offers to set up a phoneless sales process for their audience over the next 7 days.

I’ll set up this process FOR you.  

You won’t have to lift a finger and if we don’t convert your audience into a single high-ticket sale, I’ll continue working with you until we do.

If you’d like me to set this process up for you, shoot me a message and I’ll get you the details.

===

This gets people in your audience to raise their hands and ask you for more details.

Once they reach out…

You’ll dive into step 2.

2. Qualify in Direct Messages

Qualifying in the direct messages boils down to asking questions to figure out who you can help with your product or service.

First question is a Confirmation.

Hey Dave, thanks for reaching out!

Are you considering setting up a phoneless sales process for your coaching business?

(Dave responds with yes or no)

Second question will find out if they meet your client criteria to make sure you can actually help them. 

Awesome.

Happy to share the details on how I’m helping coaches do exactly that. 

Before I do though…

I can only help coaches install this process into their businesses only if they have three things in place:

– A converting high-ticket offer

– A growing social audience or email list

– And client testimonials or case studies

Are you working with that?

Third question asks them to commit to checking out the details of your offer with a video sales letter or a google doc. 

Great!

I’ve got all the details on a google doc that I can share here.

One quick favor to ask before I do though…

After you watch it, can you just let me know if you’re in, out, or have any questions?

3. Details

A details document or video sales letter can provide all the details of your offer and once they go through it, they can tell you if they’re in or not if it’s not the right time for them.

Thanks Dave!

I appreciate it.

Here you go:

https://docs.google.com/document/d/1Va6_Ac7QL671uWYak35oFUBrWIjcVhD4DrYK5uv0Syw/edit

4. Send enrollment link to those who say they’re in

Awesome!

Would love to have you, Dave.

Here’s the enrollment link:

[LINK]

Once that’s taken care of, I’ll shoot over an onboarding document to help me set this up for you.

And that’s a wrap.

That’s the exact process that was used for an influencer I worked with to close 6-figure months.

Here’s proof:

My wins for the week:

-Finished up a lead magnet to help coaches and creators build and monetize their email lists

-Refined my message to market match for my done-for-you email list building offer

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen.  

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  When you’re ready, here are more ways I can help you…

(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List,

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

(3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls.