Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
The secret to going fast at anything.
Let’s kick this off with a story:
The other day…
I was getting chatty with a guy I know from the gym.
Found out he does BrazilianBrazilian Jiu Jitsu, so I asked him to teach me a move.
He taught me something that looked like a duck walk, where you’re crouching low and gliding on the floor.
If there’s one thing that I’ve learned from my band teacher growing up…
It’s this:
If you want to go fast, learn how to go Slooooooow first…
That way, when you break down the movement into small bite sized steps, you can increase your tempo and go as fast as you want.
As long as you mastered the basics of the movement first.
Here’s how this applies to your coaching business:
When it comes to prospecting, it’s okay to go slow at first.
You’re still learning the moves, processes, and building up your discipline to do it on a DAILY basis.
Like I tell my son, when he wants to learn something new…
You’re going to suck at first, and that’s okay.
If you keep trying, keep pushing, keep trying to get just a teeny weeny better every single day…
That effort compounds.
And a year from know, you’ll be able to look back and pinpoint why you were able to get so good at that thing so quickly.
In a nutshell:
If you want to learn ANY skill.
First, learn how to go slow.
Then once you have mastered the basics, you can move as fast as you want.
Anyways:
If you want to move faster in acquiring clients for your coaching program…
Check out this offer overview video:
And if you feel it might be a fit for your business right now…
Book a call on my calendar, we’ll have a chat and see what makes sense moving forward.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online to help you get one step closer to creating your Freestyle Lifestyle.
In today’s episode, let’s talk about:
The secret to not getting ghosted during sales calls.
But before we dive in:
Let’s talk about the two different types of calls.
There are two different types of “sales calls”.
Most business coaches approach it one way, when the reality is there’s another way to go about it that brings up less resistance.
Here’s what I mean:
Pushy Educational Sales Calls
Pushy educational sales calls educate potential prospects on your offer right then and there.
Then business coaches try to end the “sales” call by making an offer and collecting a buying decision.
But approaching sales calls this way brings up a lot of resistance in the prospect.
Because they don’t know all the details of your offer (in order to make an informed decision.)
AND… they don’t know you yet.
They don’t know what your offer is about.
They may be just curious
And want to learn more.
They’re on the call for more information.
And they do want to find out more – but without the pressure of having to make a buying decision at the end of the call.
Which is why at the end of a pushy educational sales call…
You’ll hear the phrase, “I have to think about it” more often.
Reasons being:
They don’t know you yet…
They don’t know if they can trust you…
They don’t have all the details to make an informed buying decision, yet.
But in the world of sales.
People make buying decisions when THEY are ready.
Not when the salesperson is ready to MAKE a sale.
This is the difference between pushy sales and consultative sales.
Having been in previous outside and inside sales jobs as a technical sales engineer for the HVAC and manufacturing industries…
I’ve learned that there’s a difference between both approaches.
Given a choice?
I’d stick with the consultative sales approach 110% off the time.
Because it takes the pressure off of the interaction.
When a prospect is ready to make a buying decision…
(As long as you are on the forefront of their mind.)
THEY will reach out to you… when THEY are ready to buy.
Hope I’m driving this point home.
(It’s hard to tell since writing text has no tonality, body language, or other cues to see if I am.)
Point is this:
There is another way to approach the “sales” call.
And here it is:
Proper Sales Calls
Proper sales calls (if done properly) are where a prospect will only have a couple of questions about your offer, logistics, or details and is ready to invest in your offer after those questions are answered.
There are less objections to address on the call itself.
Just questions on the details of how everything works.
And then your prospect, saying something along the lines of “I’m in!” or “what’s next?” “What’s the next step?”
Here’s how you can implement this into your coaching business:
Create an Offer Overview video so people can check out your offer on their own time – without feeling pressured to make a buying decision right there
Create daily content – so you can stay top of mind in what you do and people can get to know you.
Qualify prospects in the direct messages – so you can find out whether or not they are qualified. Before even sharing the details of your offer with a Details document or Video Sales Letter
Once people know the details of your offer and your details document is clear on the how, deliverables, and proof of your promise…
Then you can offer to hop on a call.
Where you’ll only need to answer a few questions about your offer before they say that they are onboard and are ready to pay you at that time
There’s a lot more work to do upfront.
But if done properly…
You won’t have to worry about getting ghosted during the “sales call” because the prospect already knows enough about your offer and knows enough about you, to make an informed decision about investing in your coaching program.
Hope this helps you stop getting ghosted on sales calls.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
Today let’s talk about systems.
Specifically a content creation system for email marketing.
If you’re struggling with coming up with consistent content, then it’s not a lack of ideas that you’re missing…
It’s a lack of a content system.
Here’s what I mean:
In order for me to pump out content for my Freestyle Newsletter weekly,
The first thing I do is my homework.
The first step is to generate a list of content ideas for my target market.
My target market is online business coaches.
And the best way to do that is to do a little research into my target market’s pains, problems, frustrations, and insecurities.
I can either do the research manually or have ChatGPT do the brainstorming for me.
In AI I can enter a prompt of:
“What are 50 pains, problems, frustrations, and insecurities of online business coaches?”
And ChatGPT spits out a list of 50 content ideas and breaks them out into themes that I can continue to look over when I’m stuck on finding an idea for content for the week.
Each week I focus on one particular theme for my newsletter and in my social media posts, I create snippets as posts of that theme to hit on a pain point that the market struggles with and upload them to my content scheduler on Buffer
I promote my newsletter episodes on Thursday, schedule it for release Friday at 12pm, and do a recap on Saturday
I then use my Freestyle Friday newsletter as a script to create a video on YouTube going over the same pain points and turn that into a recap video for the following week.
Point is this:
You don’t have to constantly rely on inspiration daily to create content.
Just a simple system in place that takes the thinking out of it.
Every week, I spend about 30 minutes brainstorming content ideas for my market and keep track of ideas on a Note in my phone.
Whenever Ms. Inspiration strikes me, I can just open up my notes app and type it down.
Then when it’s time to write, I’ll open up that app and look over the ideas I came up with over the week and the course of living life on a daily basis.
That about wraps it up for the simple content system I have in place for my copywriting business.
What’s more:
If you’d rather outsource your email marketing content because you don’t enjoy the writing process and would like someone else to do it for you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, let’s talk about creating irresistible coaching offers.
Let’s touch on the basics first:
What is the simplest way to define an offer?
An offer is simply, “You give me ____ and I’ll give you____.”
For a coaching offer, it’s:
“You give me [Price of Program] and I’ll give you [Transformation].”
There are a few elements to be clear on if you’re looking to create a crystal clear coaching offer:
Person
Who is the ideal person your coaching offer is for?
It’s not simple enough to just say my offer is for anyone who wants to change their lives in xyz area.
Specificity matters.
For example:
One of my offers is a done-for-you client acquisition system for business coaches.
But the person I want to and am able to help are business coaches who already have a converting high-ticket offer (at least 3 sales made), they have already built an audience on social media or have an email list, have at least ONE case study or testimonial, and are already making at least $10,000 per month with their business.
Sure I’d like to help all business coaches with my offer, but I know that if they don’t meet that criteria, my service won’t work for them.
My copywriting skills only amplify what someone already has going on.
If a business coach I decide to take on hasn’t closed a single sale from their coaching offer yet, I wouldn’t be able to help them go from zero to one.
The messaging I use for my ideal person has to attract the people I want to work with and repel the people I don’t want to work with or can’t help.
Plan
What are you helping them do?
What specifically are you helping a person achieve?
Describe the plan in simple steps to go from their current situation to their desired situation.
Think smaller steps to go from x to y, smaller steps that appear to be doable.
Not “how to go from $0 to $100k a month in 90 days.” This type of messaging attracts get-rich quick people who want everything done for them and don’t want to put in the work.
A better example would be, “helping business coaches already making $10k a month to add an additional $30-50k a month for their high-ticket coaching offers.”
If a business coach is already making $10k a month with their offer and let’s say their offer is priced at $5k, then an additional $30-50k a month is only 6-10 sales a month.
Entirely doable, especially if they already have an audience or email list already built up.
I helped a business coach for black entrepreneurs make an additional $46,500 for an offer that was priced at $750 for a year, which was 62 sales.
Imagine if instead we promoted a $3000 offer.
At 62 sales that would be $186,000 in revenue.
But the audience and offer matters and so does the PLAN that you are getting done together.
Price
Is the price point you set for your coaching offer 2-10x the value of the investment?
As a copywriter, it’s easy for me to justify my value to a business coach.
If I charge $4,000 to write a campaign… and that campaign makes the business coach $46,000.
I’ve literally 10x their investment.
And this isn’t a hypothetical example, here’s two case studies where I’ve helped business coaches make $46k for their programs with just one campaign:
An offer is more believable with proof that people have going through a great transformation.
Incentive
Why should someone buy your offer now?
Give people a reason to act now.
Whether that be an initial offering, timed bonuses, scarcity, founders pricing…
Risk Reversal
How can you lower the risk of investing? (Without opening the doors to bad clients?)
Action based guarantees.
Money back guarantees.
Revenue share.
Don’t lead with the guarantee, this tends to attract serial refunders.
Lead with the promise or result of the transformation that people will get from investing in your coaching program.
For example:
My guarantee for my copywriting services is:
“If I don’t help you close at least ONE sale of your high-ticket offer to cover your investment, I’ll refund back the deposit it took to create the campaign.”
I charge a deposit to get started with a campaign and most of my clients make their investment back with just one sale of their high-ticket offer.
Anything more than that is icing on the cake.
Delivery
How is the program delivered?
Is it a done-for-you offer, done-with-you offer, do-it-yourself offer?
How many calls a week, what’s the accessibility to you as a coach?
What resources do your clients get access to?
FAQs to address Objections
A great way to address common objections is to use FAQs to answer them, so you don’t have to do it on a call, all the info would already be there.
Last thought:
Sell the transformation, not the information.
People buy into a coaching program because they believe that they can receive the transformation your program promises, with proof backing up your claim in the form of case studies or testimonials.
And that wraps it up for this week.
Content Recap:
9 Elements to Create a Crystal Clear Sales Letter for Your Coaching Offer
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, we’re going to walk through the 9 elements business coaches need to have in their sales letter to help them become crystal clear to their potential clients.
Let’s dive in:
Here’s the template I use for the sales letters and details documents that I write for coaching clients.
This same sales letter template was used to help business coaches generate 40-50k in revenue for their higher ticket offers after a single promotion.
Sales Letter Outline:
Who is this for? / Who is this not for?
It’s important to call out exactly who an offer is for and MORE importantly, who an offer is NOT for.
If we are clear on who we want and don’t want, the messaging can be catered to have the intended prospects raise their hands and turn off prospects who are not a fit.
What are we doing?
Outline the promise of the offer.
What are we getting done? What’s the before and after transformation?
People don’t buy into a coaching program because of features of the program.
People buy into a coaching program because they desire the transformation you’re promising to help them achieve.
If the transformation isn’t clear and easy to understand, then it’s easy to say no to.
This is one part of the sales letter that I’ve seen business coaches struggle with because the promise of their offer is intangible.
It’s hard to visualize a transformation, without crystal clear messaging.
How will we do it?
The step by step specifics of how the promise will be accomplished. Your own unique methodology to achieve the transformation.
Here’s who this has worked for:
Testimonials and case studies from people who have gone through your coaching program and gotten specific results with. This adds an element of social proof to let people see that other people have achieved the results the offer is promising.
Here’s what’s included:
An outline of the deliverables on what will be accomplished during the coaching program.
Investment
Monthly installments or pay in full options so people are clear on your pricing. The value of the transformation has to outweigh the investment.
Guarantee
Lower the risk for new clients by providing a guarantee.
For example: If you don’t achieve xyz, I’ll continue working with you until you do…
If you don’t achieve xyz and you put in the work, I’ll provide [additional bonus]
Which makes it easier for clients to say yes to your offer when risk on their part is lowered.
One of my guarantees is “If I don’t help you close at least ONE sale of your high-ticket offer to make your investment back, I’ll give you a full refund AND you get to keep all of the assets built.”
I can offer this guarantee because I have case studies as proof to back up the claim.
Call to Action
What would you like them to do next? Book a call, send you a message or email, go to a specific link, etc.
Frequently Asked Questions
Use the FAQs to address objections that people have when they are considering your coaching offer but on the fence.
Answering common objections in the FAQ’s helps to get closer to that yes.
And it’s as simple as that.
If you make sure those elements are in your sales letter, which is essentially the details of your offer…
Your messaging is crystal clear and you’ll only need to filter for the people who are the right fit for your offer.
If you’d rather have someone else write your sales letter FOR you so you don’t have to take the time to trial and error on your own…
Here’s the details for my done-for-you sales letter service:
I’ll write one for you and if it doesn’t convert at least ONE sale of your high ticket offer, I’ll refund back the deposit it took to create the sales letter.
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, we’re going to cover how to never waste your time on sales calls.
These “sales” calls tend to be educational calls – where coaches educate potential clients on their offer and then move to the close right on the call.
One step that’s missing is the qualifying process.
If you have a pre-qualifying process in place, you’ll never have to waste time on calls with people who are unqualified for your offer.
Here’s how to make that happen:
Create a list of your ideal client criteria, when it comes to your offer.
In your outreach process, ask qualifying questions related to your client criteria and your offer.
For those that fit your client criteria and have interest in your offer, send them a details document or video that outlines your offer.
Only offer to hop on a call with people who have answered your qualifying questions positively, read all the details of your offer, and only have a few questions to ask before getting started.
That way, the only people you hop on calls with are qualified and ready on their own timeline.
And now, you’re no longer wasting time figuring out on the call if someone is qualified for your offer.
As an example:
Here’s my client criteria for one of my offers:
A business coach with a high-ticket offer that’s already converting (at least 3 sales)
Already have an audience or email list built up
Have at least ONE testimonial or case study
Making at least $10,000 a month with their business
If they don’t have those things in place, I won’t be able to help them with my offer and I can point them to something else that would help where they currently are.
I created Direct Message Qualifying Templates to help coaches put this process in place.
It’s the same qualifying process that helped an influencer and business coach close $491k in sales in a single month for his group coaching offer.
Or if you’d like my 1on1 personal help to set up a Freestyle Sales System into your business to help you generate at least an extra $30,000 to $50,000 a month for your high-ticket offer…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
One of the biggest frustrations business owners have to the point of ripping their hair out boils down to one thing…
Client Acquisition.
And as a business owner, you’re not alone in this.
I struggle with this too.
Which is why earlier this week, I invested in consulting from a business coach who is averaging between 5-6 figures a month in his business and only works til noon.
What he helped me come up with during our call was a client acquisition ecosystem that I can implement, in order to get more leads, exposure for my offers, and eventually more sales.
Once I get the ecosystem built up.
So I’m tackling it one step at a time.
Here is the plan in a nutshell:
Optimize social profiles for leads
Fix the positioning of my offer
Post daily content on my social profiles with calls to action to my newsletter, lead magnet, or main offer
Schedule time daily to build my audience manually
Schedule a dedicated time to do outreach
Create an offer video that explains my offer to potential clients
It’ll take some time to build up and develop the habits to make it as unconscious as brushing my teeth daily.
But what’s exciting is the fact that most online coaches and service providers aren’t doing this.
They bounce around from different courses, strategies, coaching, or business models.
(Myself included)
When all that’s needed is to stick with ONE strategy over the long haul.
On average, with today’s attention deficit world people need to spend 7 hours with you, have at least 11 touch points, and see you on 4 different platforms until they feel comfortable enough to reach out to you about your offer.
The more you build up that trust bank through your content, the faster it will be to build the pipeline up with people who are ready for your offer.
My wins for the week:
Got a client acquisition plan to implement for my freelance copywriting business
Getting back into the habit posting daily on social
Created an offer overview video to make it easy for prospects to understand my offer
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode we’re going to cover “Status” when it comes to business.
In the dating world, there was a time when Eben Pagan the entrepreneur who went by the pen name of David Deangelo, had a great phrase about attraction.
“Attraction isn’t a choice.”
And I’ve taken that further to define attraction as the feeling someone gets when they perceive someone as having higher status.
But how do we apply this to business?
Simple.
There are triggers that cause attraction, afterall people are still people whether we communicate in person or online.
Here’s a few ways to increase your businesses status online:
Social proof – The more testimonials you have of your product or service the better. If you don’t have any testimonials for your product or service, I’d suggest focusing your efforts on getting some.
Case studies – A written before and after document that people are able to read on the specific problem you solve. A case study usually includes these headings: Background, Challenge, Solution, Results, Testimonial
Results – Specific results within a specific time frame that clients were able to achieve. One of my results for a client was helping a business coach close $46k in a week with only 10 hours of organic work.
Here’s a list of case studies I’ve been able to help business coaches achieve by writing for them:
With social proof in the form of testimonials, case studies, and results it’s much easier to influence a prospect to invest in your services if you can back up your claims.
If you’d like help getting a case study written for your business, feel free to reach out.
Book a time on my calendar and let’s see how I can help.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
Today, we’re going to talk about one of the first campaigns that I run for a client.
Growing up in a Filipino household…
My parents had a phrase that they would use constantly, when they still saw food on our plate.
That phrase was “Sayang”, which translates to “What a Waste”.
Most coaches and creators spend so much of their time and energy building their audiences, but don’t have a conversion strategy in place once they have that audience.
I recently helped a business coach monetize his existing email list of about 2,000 subscribers for one of his offers.
I wrote the same 5 emails for his offer and audience to see if his offer would convert.
And henceforth, I dub these 5 emails the “Sayang” campaign.
Let’s dive in:
Appreciation Email – Send an email thanking people for being on your email list and mention something you’re looking to promote that would help them with a specific problem.
Pain Email – Talk about one of the painful problems your customers are facing as it relates to your offer.
Customer Win Email – Talk about a win that a client had from working with you
Pain Email – Talk about another painful problem your people are struggling with and what they can do about it
Vision Email – Paint a vision about what your clients can accomplish if they choose to work with you
It’s a simple campaign, but it tells me whether or not a potential client’s current email list would be able to convert into sales for a specific offer they are looking to promote.
I wrote this “Sayang” campaign for a business coach and within a week of sending it…
He was able to generate 100 leads from his email list and at least one sale from his email list.
We’re still in the middle of his campaign, so we’ll see what the results in sales will be in a couple of weeks once the campaign ends.
If you’d like me to write a “Sayang” campaign for your email list…
I’m taking on a handful of coaches and creators and offering a risk-free trial campaign where I write this exact campaign for your email list and offer to see if your audience would be able to convert into sales.
If you’d like to work with me on this, just shoot me an email at [email protected]
With the subject line: Email Test
I’ll ask you a few questions to see if I can help, and give more details if I can.
My wins for the week:
Email test campaign for a client generated 100 leads and he is following up with the leads and converted one high ticket sale for his offer.
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
Today I’ll be sharing with you how I get targeted leads onto my email list.
Let’s dive in:
Market
The first thing I do is identify the market I want to help and narrow it down to a sub-niche.
First start with the big 3 markets
Health
Wealth
Relationships
I focused on the wealth market and narrowed it down to email marketing.
And narrowed it down even further to business coaches, since I have personal experience working for an influencer that served business coaches and creatives.
Problem
One of the problems that business coaches face is they have a lot on their plate.
So I focus on one specific problem I know I can help with.
Creating a conversion process for their email lists and social audiences.
This takes the problem of needing to create emails and provides a tangible ROI since if I don’t help them convert one of their offers, I don’t get paid.
Offer
I offer a risk-free trial campaign to help determine if:
Their current audience is open to their paid offer
They are someone I can actually help
If the trial campaign goes well, we continue working together.
If not, I provide the deposit for the campaign back to them and they can keep the assets I created for them.
No harm no foul.
I write out the details of my offer into a Details Document that helps me save time in the qualifying process since I do all my qualifying through messages before I even offer to hop on a call.
Here’s an example of one of my Details Documents that offers an Email Trial Campaign:
Next is to create a lead magnet that target’s that market’s problem and create a call to action with an offer to help them solve that problem with a Done For You service.
A done for you service can command higher fees than a do it yourself, done with you service, or a course that they can go through because it takes all the work off of your client.
My lead magnets have a CTA to work closer with me if they have specific assets in their business already built up, such as a converting high-ticket offer and an audience to promote that offer to.
The last step of the process is to get traffic to my lead magnet.
I have an organic strategy, where I build my audience on Linked In and have my offer visible through the links on my profile.
I also have a paid strategy, where I offer a lead magnet to get onto my email list to build it that way.
If you have more time than money, then stick with an organic strategy.
If you have a budget to advertise, use paid ads but only if you have everything else up above dialed in.
Paid ads only amplify what’s already working.
I use a combination of both and have found that once I have everything else dialed in, paid advertising speeds up the process where I find my target market quicker.
And that’s how I get targeted leads onto my email list.
Hope this helps!
My wins for the week:
Hopped on a call with a lead from my Email List Growth Ad campaign which proved my paid-ad strategy works, since the person I hopped on a call with was a business coach that needed help with email marketing
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
