Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode we’re going to cover “Status” when it comes to business.
In the dating world, there was a time when Eben Pagan the entrepreneur who went by the pen name of David Deangelo, had a great phrase about attraction.
“Attraction isn’t a choice.”
And I’ve taken that further to define attraction as the feeling someone gets when they perceive someone as having higher status.
But how do we apply this to business?
Simple.
There are triggers that cause attraction, afterall people are still people whether we communicate in person or online.
Here’s a few ways to increase your businesses status online:
Social proof – The more testimonials you have of your product or service the better. If you don’t have any testimonials for your product or service, I’d suggest focusing your efforts on getting some.
Case studies – A written before and after document that people are able to read on the specific problem you solve. A case study usually includes these headings: Background, Challenge, Solution, Results, Testimonial
Results – Specific results within a specific time frame that clients were able to achieve. One of my results for a client was helping a business coach close $46k in a week with only 10 hours of organic work.
Here’s a list of case studies I’ve been able to help business coaches achieve by writing for them:
With social proof in the form of testimonials, case studies, and results it’s much easier to influence a prospect to invest in your services if you can back up your claims.
If you’d like help getting a case study written for your business, feel free to reach out.
Book a time on my calendar and let’s see how I can help.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
Today, we’re going to talk about one of the first campaigns that I run for a client.
Growing up in a Filipino household…
My parents had a phrase that they would use constantly, when they still saw food on our plate.
That phrase was “Sayang”, which translates to “What a Waste”.
Most coaches and creators spend so much of their time and energy building their audiences, but don’t have a conversion strategy in place once they have that audience.
I recently helped a business coach monetize his existing email list of about 2,000 subscribers for one of his offers.
I wrote the same 5 emails for his offer and audience to see if his offer would convert.
And henceforth, I dub these 5 emails the “Sayang” campaign.
Let’s dive in:
Appreciation Email – Send an email thanking people for being on your email list and mention something you’re looking to promote that would help them with a specific problem.
Pain Email – Talk about one of the painful problems your customers are facing as it relates to your offer.
Customer Win Email – Talk about a win that a client had from working with you
Pain Email – Talk about another painful problem your people are struggling with and what they can do about it
Vision Email – Paint a vision about what your clients can accomplish if they choose to work with you
It’s a simple campaign, but it tells me whether or not a potential client’s current email list would be able to convert into sales for a specific offer they are looking to promote.
I wrote this “Sayang” campaign for a business coach and within a week of sending it…
He was able to generate 100 leads from his email list and at least one sale from his email list.
We’re still in the middle of his campaign, so we’ll see what the results in sales will be in a couple of weeks once the campaign ends.
If you’d like me to write a “Sayang” campaign for your email list…
I’m taking on a handful of coaches and creators and offering a risk-free trial campaign where I write this exact campaign for your email list and offer to see if your audience would be able to convert into sales.
If you’d like to work with me on this, just shoot me an email at [email protected]
With the subject line: Email Test
I’ll ask you a few questions to see if I can help, and give more details if I can.
My wins for the week:
Email test campaign for a client generated 100 leads and he is following up with the leads and converted one high ticket sale for his offer.
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
Today I’ll be sharing with you how I get targeted leads onto my email list.
Let’s dive in:
Market
The first thing I do is identify the market I want to help and narrow it down to a sub-niche.
First start with the big 3 markets
Health
Wealth
Relationships
I focused on the wealth market and narrowed it down to email marketing.
And narrowed it down even further to business coaches, since I have personal experience working for an influencer that served business coaches and creatives.
Problem
One of the problems that business coaches face is they have a lot on their plate.
So I focus on one specific problem I know I can help with.
Creating a conversion process for their email lists and social audiences.
This takes the problem of needing to create emails and provides a tangible ROI since if I don’t help them convert one of their offers, I don’t get paid.
Offer
I offer a risk-free trial campaign to help determine if:
Their current audience is open to their paid offer
They are someone I can actually help
If the trial campaign goes well, we continue working together.
If not, I provide the deposit for the campaign back to them and they can keep the assets I created for them.
No harm no foul.
I write out the details of my offer into a Details Document that helps me save time in the qualifying process since I do all my qualifying through messages before I even offer to hop on a call.
Here’s an example of one of my Details Documents that offers an Email Trial Campaign:
Next is to create a lead magnet that target’s that market’s problem and create a call to action with an offer to help them solve that problem with a Done For You service.
A done for you service can command higher fees than a do it yourself, done with you service, or a course that they can go through because it takes all the work off of your client.
My lead magnets have a CTA to work closer with me if they have specific assets in their business already built up, such as a converting high-ticket offer and an audience to promote that offer to.
The last step of the process is to get traffic to my lead magnet.
I have an organic strategy, where I build my audience on Linked In and have my offer visible through the links on my profile.
I also have a paid strategy, where I offer a lead magnet to get onto my email list to build it that way.
If you have more time than money, then stick with an organic strategy.
If you have a budget to advertise, use paid ads but only if you have everything else up above dialed in.
Paid ads only amplify what’s already working.
I use a combination of both and have found that once I have everything else dialed in, paid advertising speeds up the process where I find my target market quicker.
And that’s how I get targeted leads onto my email list.
Hope this helps!
My wins for the week:
Hopped on a call with a lead from my Email List Growth Ad campaign which proved my paid-ad strategy works, since the person I hopped on a call with was a business coach that needed help with email marketing
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, we’re going to cover the structure of a persuasive email.
Persuasive emails have a flow and it goes like this:
Subject Line
Lead
Body
Transition
Call To Action
P.S.
Before we get into the persuasive email flow, a quick note.
The first thing that gets people to open your email is the person that it’s coming from and whether or not the people on your list recognize the name of the person that the email is coming from.
If you’ve been neglecting your email list and trying to revive it, this structure won’t work because it’s dependent on already having a relationship with your list.
With that, let’s dive into the flow of a persuasive email:
Subject Line
The subject line’s job isn’t to sell right off the bat, the main purpose of a subject line is to create enough intrigue to get a reader to open the email.
There’s a few ways to do that. Create curiosity, benefit driven, create contrast…
If you’re struggling with themes to create an attention grabbing subject line.
I created an Email Subject Line cheat sheet you can grab right here:
It has 14 different email themes you can use to write your email subject lines along with examples.
Use them as inspiration to write your own attention grabbing subject lines.
Lead
The second most important part of a persuasive email is the lead.
The lead is the first 1-2 sentences of the email.
The main job of the lead is to get the reader to read the rest of the content of the email.
The way to do that with the lead is to either call out the target market or their problems, or simply make the first sentence flow onto the next sentence.
Body
The body of the email pays off on what the subject line and lead teased.
For example, if your subject line was a list like, “11 reasons why you should email your list daily.”
The body of the email should include those 11 reasons.
There are multiple themes one can use to write out the body of an email.
I covered it in a previous episode of Freestyle Friday.
The transition is a phrase or sentence that transitions from the body of the email into the call to action.
Common ones that I’ve previously used in my own emails is:
Anyways
Here’s why this is important
If you need help with xyz, then…
Call To Action
The call to action is what you’d like the reader to do next.
Whether that be to check out your product, book a call, check out a resource…
The call to action needs to be clear so there’s no room for interpretation on what you would like the reader to do next.
P.S.
The post script, also known as a Super Signature (something I learned from Sean Anthony, who picked it up from Dean Jackson) is where you can plug in resources where someone can check out more of your offers when they’re ready.
Here’s what my current Super Signature looks like:
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
My P.S. / Super Signature will change depending on the offers I am currently promoting, but that is the structure for it.
And that’s a wrap!
If you’d like more help creating a persuasive email…
I created a 7-day persuasive email challenge you can go through that goes more into depth on each of these components of a persuasive email.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, we’re going to go over 14 different types of email themes you can use to create content for your list.
Here they are:
Stories
Day in the Life
Against Status Quo
Customer or Personal Win
Prove It
Deadly Mistakes
Frequently Asked Questions
Counter Intuitive Ideas
Direct Pitches
Lists
Problems and Solutions
Metaphors
Cautionary Tales
Pop Culture References
Stories
Sharing stories is how humans have communicated for thousands of years. All of that didn’t change when the interwebs came about.
Share stories that relate to your market’s pains, desires, frustrations, and insecurities. Those are the types of emails that will hit hard for your market.
If you can go into great detail about the pains that your market is running into, they will assume that you know what the solution is and you can provide the antidote in the form of an offer.
Day in the Life
Writing an email sharing about a day in your life can be a great way to bond with your list. The reason why “stories” – where people share posts that are live for only 24 hours – does so well is because it plays off of the fact that people are naturally curious about what other people have going on in their lives currently.
If you can share a current story that relates back to one of your offers, you’ll have the formula for writing an email that also bonds with your readers.
Against Status Quo
Call out an enemy or something common you notice in your industry and make a case for standing against it. This type of email creates an us vs. them dynamic and the people that stand with you bond with you even more because they agree with your stance and will back up your argument.
Customer or Personal Win
Social proof in the form of a customer or personal win makes for a great email because it proves that you created results with your process or method. Share the story of your customer or personal win with your email list and you’ll break down the walls of the objection “can I do this?”
Prove It
A prove it email is a demonstration of your product or service working. Either with a video demo, a case study, white paper, sharing proof of your process.
Deadly Mistakes
Call out the most common pitfalls for people in your industry and provide guidance on how to avoid them with your list.
Frequently Asked Questions
Address all of the common frequently asked questions you get from your market. Also doubles as a way to address common objections people may have before making a purchase with you.
Counter Intuitive Ideas
Share something that goes against conventional wisdom. For example, the keto industry’s advice was to eat fat to lose fat.
Direct Pitches
Create a list of the most compelling reasons why someone should buy your product now.
Lists
Create a list of tips that cn help someone get a result that’s related to your product or service.
Problems and Solutions
Share a big problem in your industry and how your product or service solves that problem.
Metaphors
Take a familiar phrase or saying and compare it to your product or service.
Cautionary Tales
Share a story of something bad that happened to someone in your industry and the pains of having to go through that problem and what the solution would be.
For example, in one of my offers I share the story of an influencer getting his account shut down by a social media platform and the pains of not being able to contact leads and make sales until that account was reinstated
And shared the solution of if he had built up an email list rather than relying on a social platform, it would have been business as usual.
Pop Culture References
This one is a fun one. Take any popular movie, character or theme currently happening and turn it into an email by making a reference to your offer.
For example:
The kryptonite of email marketing
Avenging the loss of a social media account
Email marketing moves assemble!
Hope those references are easy to catch (Superman and Marvel’s Avengers if wasn’t obvious).
And that’s about it!
Take these themes and run with it.
Once you get into the swing of writing emails with these 14 themes in mind…
You’ll never run out of email ideas and content that you can send to your list.
My wins for the week:
Working through a leads list for my Freestyle Sales System offer
Testing out my chat messaging system on the leads list of business coaches
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, I’m going to cover my system for creating an endless stream of content ideas.
The first being:
Knowing who your target audience is and what their pains and frustrations are
Armed with only this, you’ll have enough content to attract your target audience for years to come.
All you have to do is come up with creative ways to tell stories about those pain points to keep things fresh.
Or recycle content a few months old that performed well, since your audience a few months from now will be completely different if you’re constantly building your social audiences and email list.
Second:
As you go through life, write down content ideas in a Notes app or document you can access through your phone.
Types of content ideas you can write down:
Stories
Day in the Life
Against Status Quo
Customer or Personal Win
Prove It
Deadly Mistakes
Frequently Asked Questions
Counter Intuitive Ideas
Direct Pitches
Lists
Problems and Solutions
Metaphors
Cautionary Tales
Pop Culture References
I’ll dive deeper into these themes in next week’s episode, which will be about different email themes.
But for now, keep them in mind while you’re going about your day and writing down ideas in your notes app.
Third:
Scroll through social media and look for hooks that are getting engagement.
I schedule out 30 minutes on a Sunday to brainstorm content hooks that I can recreate for my market and write them down in my notes app to have them ready to go when I schedule time to write content.
And that’s my system for creating an endless stream of content ideas.
Understand my target audience’s pains and problems
Live my life and write down ideas on a notes app
Schedule time on my calendar to scroll through social media searching for hooks that get good engagement
It’s that simple!
Get in the habit of writing ideas down on your phone when things happen or when good content or email ideas come up.
It will help you create an endless stream of ideas for content.
My wins for the week:
Wrote out both inbound and outbound scripts for my Email List Growth offer
Working with a coach to dial in my IG growth leads list
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, I’m going to cover how I create a “Hell Yeah, I’m IN!” offer.
A simple offer structure is:
I’ll give you [outcome of your offer], in exchange for [your price].
So how do we go about doing that?
We make sure we are clear on these offer elements:
Person
Who is the offer specifically for?
Identify your target market and verify that they are also a person who can afford your offer.
Plan
What are you helping that person do?
What specifically is it that you and your person are getting done together?
Layout the plan to help them go from pain → pleasure.
State the problem and 3-5 steps on what you are helping them to achieve.
Price
Will this person receive 2-10x value over the lifetime of your offer?
It’s important that you deliver an outcome that is at least 2-10x the value of the price that you are asking for.
Proof
Do you have proof that your claim is true?
Case studies of your own results or of your client’s results.
Ideally of your clients results if you have them.
Incentive
Why should they act now?
People don’t take action without an incentive.
Deadline on bonuses, real scarcity and urgency since you can only take on so many people or there’s limited availability of your product or service.
Risk Reversal
How can you take away the risk of buying?
When you’re first creating your offer and you have no case studies or proof for your claim…
The easiest way to make it more appealing is to lower the risk for the person.
When I create a new offer, I take on a few people to create case studies (to create my Proof) and I take on the risk,
If my offer doesn’t perform, they get their moolah back.
The offer for me to create a case study is a risk-free test campaign.
Here’s a couple of risk-free test campaign examples,
I use these offers when I want to create case studies for my services, which includes all of the offer elements we pointed out:
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
Today, we’re going to dive into one of the biggest hang ups that I’ve noticed people get stuck on, when trying to build their email list.
And that is…
Which software do I use?
Let’s keep this process super simple.
To build an email list all you need is the following:
An Email Service Provider: a way to store and send emails
Landing Page or Funnel Software: a way to capture emails
Shopping Cart:a way to accept payments
Social media account: an account to grow organically (ideally where your market is hanging out)
Ad account: a business account to use paid advertising to grow your email list
My current tech stack:
Email Service Provider: Aweber ($19/month)
Landing Page Software: ClickFunnels ($97/month)
Shopping Cart: ThriveCart ($495 one time payment)
Social Media: Linked In (free)
Ad Account: Meta Ads (current budget $200/ month)
There is other software out there, but at the time of writing this post…
This is what I use.
It doesn’t matter which tech stack you use, as long as you have these 5 elements in place.
If you don’t want to deal with the technology and want someone to set up the tech to build your email list FOR you…
I offer a service where I do all the tech set up and write all of the email list assets up you need to start, grow, and monetize your email list.
If that interests you at all, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and shoot over more details if I can.
My wins for the week:
Finished up writing the content for a low-ticket offer for Email List Asset Templates to be used to offset ad costs and compliments my done for you Email List service and Email List Growth lead magnet
Test drove my dream car, an Audi SQ5 in Navarra Blue with a Rotor Gray interior
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together.
(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, I’m going to share with you the assets you’ll need to create to start or grow your email list as a coach or creator.
Here are the basic email list assets you will need:
Lead Magnet / Bait
Opt In Page
Thank You Page
Email Service Provider
Welcome Email
Welcome Sequence
Lead Magnet
An email list starts with creating a lead magnet or bait that attracts a specific market to your email list.
I’ll dive into how to create a lead magnet in a future Freestyle Friday episode.
(Or you can reach out and I’ll create your lead magnet for you.)
But for now, all you’ll need is an eBook, video training, audio, pdf, templates or some kind of info that your target market would want to solve a problem, in exchange for their email address.
Here is a lead magnet I created for my Done-For-You Email List Setup offer:
This lead magnet helps coaches and creators know the steps to create an asset that social media platforms can’t take away from them, aka an Email List.
The lead magnet walks them through the importance of building an email list, the psychology behind email marketing, how to start building an email list, types of emails you can create, subject lines that get attention, best practices, and how to measure success, when building an email list.
In exchange for their email address.
It’s important to offer something that will help a specific person solve a specific problem.
Opt In Page
After your lead magnet is created…
Next step is creating an opt-in page. A page where people can go to in order to get the lead magnet you just created.
Here’s an example of one of my opt-in pages:
The opt-in page calls out my market and offers the lead magnet, plus access to my weekly newsletter.
Thank You Page
The thank you page gives people instructions on how to access their lead magnet and offers a product that complements the lead magnet that they just opted in for.
In this case, email list asset templates they can use to start to create the assets they need for their email list.
Here’s the thank you page once they opt-in:
Email Service Provider
There are many email marketing service providers out there to choose from.
Doing a quick google search, here’s the ones that are popping up as of the writing of this episode:
What’s important is to have access to one to start growing your email list.
Personally I use Aweber and have been using it for years to grow my email list.
I’m used to their platform and may switch to another provider in the future,
And when I’m ready for that, all I would need to do is export my subscribers to a CSV file and then upload them into a new email service provider.
Which is why creating your own email list is so important, it’s an asset that you fully control.
Can you download all of your followers on a social platform and upload them to another one if you don’t like the platform’s policies?
We can’t do that on Social Media, but we can with our own email list.
Welcome Email
A welcome email has 4 functions:
To tell a new subscriber where to get their lead magnet
Get them to reply to your email for deliverability and move your email into the primary folder
Sets the expectation for being on your list
Welcome people into your world
It will be your most opened email, so treat it as such.
We only get one shot to make a first impression, so make it count!
Welcome Sequence
A welcome sequence is a series of pre-written emails that welcomes subscribers into your world.
It helps to start to build a relationship with your audience and nurture them.
If you’re just starting your email list, begin with just 3-7 emails but don’t expect the welcome sequence to automatically build a relationship with people for you.
I don’t expect an automated series of emails to nurture the relationship with my email list.
So don’t plan to write a 90 day welcome sequence to automate building the relationship with the people on your list.
That would be like going on a date and having the other person plan out exactly how the next 90 dates would go. (Cray cray!)
I let my weekly emails do the nurturing.
That way if I get responses from my email list or something current happens in my life that I can share to relate to my list…
Sharing those events will build a stronger bond.
I keep saying this in my content, so I dub the following a “Destrie-ism”:
Frequency builds familiarity.
Familiarity builds liking.
And liking is a principle of persuasion.
And that’s a wrap for this week’s Freestyle Friday!
My wins for the week:
Finished writing a new lead magnet for Done-For-You email list set up offer
Wrote the opt-in page and thank-you page copy for new lead magnet
Created the funnel opt-in page and thank page
Created Email List Asset templates product for upsell
Delegated 3D cover image for lead magnet
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together.
(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. (3) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than waste time on Discovery Calls.
Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
One of the biggest stumbling blocks I see with creators and coaches in the beginning is knowing how to dial in their niche.
So here’s a game plan to not only pick your niche, that makes use of your experience and skills, but also pick one that is ultimately profitable.
From the big 3 markets, pick which area you want to play in.
The Big 3 markets are:
-Health
-Wealth
-Relationships
Dial it in further and pick a niche within that market.
A specific person you want to help.
A market is just a group of people who share a problem.
So think of your market as one person, who has a specific problem you can help with.
For example:
Moms who want to lose their postpartum weight.
That’s a specific person, who has a specific problem.
Here’s my niche dialed in:
Big 3: Wealth
Niche: Creators and Coaches
Sub-Niche: Email Marketing
So my niche is specifically Email Marketing for Coaches and Creators.
It’ll take some time to figure out who your niche is, but hope this guides you in the right direction .
I have experience writing email copy and creating conversion campaigns for creators so it’s natural for me to want to serve coaches and creators with email marketing.
Now to find if it’s a profitable niche to work with:
Do a bit of research on books and programs that your niche is already buying.
A great way to do that is to check out Udemy.com and Amazon.com
Type in what your market is looking for help with.
I can tell from this quick search that my market is already buying courses on email marketing and interested in learning how to start and grow an email list.
When researching a niche, look for these key things:
Proven demand
Obvious products to create
The ability to sell high-ticket
Something you can talk about for years or are passionate about
You have experience in that topic
Has people with money willing to pay to learn or get help with that topic
Value Proposition Statement:
Template:
I help [market] with [what you do] to [end result] without [pain]
I help coaches and creators grow and monetize their email lists, so social platforms can’t take away their living.
This is where creativity doesn’t play a factor, since if people aren’t currently buying, there’s no way to convince them they need your product or service if you try to get creative with your niche and solution.
Focus on selling what people are already buying.
Hope that helps!
My wins for the week:
-Finished writing my Email Marketing for Coaches and Creators lead magnet
-Grew my LinkedIn audience to 300 connections
-Wrote this weeks Freestyle Friday Newsletter
-Got consistent with my daily audience building and
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together.
(2) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.
