Author: Destrie Monis

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to walk through the 9 elements business coaches need to have in their sales letter to help them become crystal clear to their potential clients.

Let’s dive in:

Here’s the template I use for the sales letters and details documents that I write for coaching clients.

This same sales letter template was used to help business coaches generate 40-50k in revenue for their higher ticket offers after a single promotion. 

Sales Letter Outline:

• Who is this for? / Who is this not for?

It’s important to call out exactly who an offer is for and MORE importantly, who an offer is NOT for.

If we are clear on who we want and don’t want, the messaging can be catered to have the intended prospects raise their hands and turn off prospects who are not a fit.

• What are we doing?

Outline the promise of the offer.  

What are we getting done? What’s the before and after transformation?

People don’t buy into a coaching program because of features of the program.  

People buy into a coaching program because they desire the transformation you’re promising to help them achieve. 

If the transformation isn’t clear and easy to understand, then it’s easy to say no to.

This is one part of the sales letter that I’ve seen business coaches struggle with because the promise of their offer is intangible.

It’s hard to visualize a transformation, without crystal clear messaging.

• How will we do it?

The step by step specifics of how the promise will be accomplished.  Your own unique methodology to achieve the transformation. 

• Here’s who this has worked for:

Testimonials and case studies from people who have gone through your coaching program and gotten specific results with.  This adds an element of social proof to let people see that other people have achieved the results the offer is promising.

• Here’s what’s included:

An outline of the deliverables on what will be accomplished during the coaching program.

• Investment

Monthly installments or pay in full options so people are clear on your pricing. The value of the transformation has to outweigh the investment.

• Guarantee

Lower the risk for new clients by providing a guarantee.  

For example: If you don’t achieve xyz, I’ll continue working with you until you do…

If you don’t achieve xyz and you put in the work, I’ll provide [additional bonus]

Which makes it easier for clients to say yes to your offer when risk on their part is lowered.

One of my guarantees is “If I don’t help you close at least ONE sale of your high-ticket offer to make your investment back, I’ll give you a full refund AND you get to keep all of the assets built.”

I can offer this guarantee because I have case studies as proof to back up the claim.

• Call to Action 

What would you like them to do next?  Book a call, send you a message or email, go to a specific link, etc.

• Frequently Asked Questions

Use the FAQs to address objections that people have when they are considering  your coaching offer but on the fence.

Answering common objections in the FAQ’s helps to get closer to that yes.

And it’s as simple as that.

If you make sure those elements are in your sales letter, which is essentially the details of your offer…

Your messaging is crystal clear and you’ll only need to filter for the people who are the right fit for your offer.

If you’d rather have someone else write your sales letter FOR you so you don’t have to take the time to trial and error on your own…

Here’s the details for my done-for-you sales letter service:

https://docs.google.com/document/d/1wgILIncCUeMrqhJQTY2yvqtk9omwhM7ge-vCIVR4vhQ/edit?usp=sharing

I’ll write one for you and if it doesn’t convert at least ONE sale of your high ticket offer, I’ll refund back the deposit it took to create the sales letter. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to cover how to never waste your time on sales calls.

These “sales” calls tend to be educational calls – where coaches educate potential clients on their offer and then move to the close right on the call. 

One step that’s missing is the qualifying process.

If you have a pre-qualifying process in place, you’ll never have to waste time on calls with people who are unqualified for your offer.

Here’s how to make that happen:

1. Create a list of your ideal client criteria, when it comes to your offer.

2. In your outreach process, ask qualifying questions related to your client criteria and your offer.

3. For those that fit your client criteria and have interest in your offer, send them a details document or video that outlines your offer.

4. Only offer to hop on a call with people who have answered your qualifying questions positively, read all the details of your offer, and only have a few questions to ask before getting started.

That way, the only people you hop on calls with are qualified and ready on their own timeline.  

And now, you’re no longer wasting time figuring out on the call if someone is qualified for your offer.

As an example: 

Here’s my client criteria for one of my offers:

• A business coach with a high-ticket offer that’s already converting (at least 3 sales)

• Already have an audience or email list built up

• Have at least ONE testimonial or case study

• Making at least $10,000 a month with their business

If they don’t have those things in place, I won’t be able to help them with my offer and I can point them to something else that would help where they currently are. 

I created Direct Message Qualifying Templates to help coaches put this process in place.

It’s the same qualifying process that helped an influencer and business coach close $491k in sales in a single month for his group coaching offer.

Check it out here:

https://freestylecopywriter.thrivecart.com/dm-qualifying-template

Or if you’d like my 1on1 personal help to set up a Freestyle Sales System into your business to help you generate at least an extra $30,000 to $50,000 a month for your high-ticket offer…

Send me an email at [email protected] with FSS as the subject line

I’ll ask you a few questions about your offer and audience to see if I can help, 

And send over more details if I can. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode we’re going to cover “Status” when it comes to business.

In the dating world, there was a time when Eben Pagan the entrepreneur who went by the pen name of David Deangelo, had a great phrase about attraction.

“Attraction isn’t a choice.”

And I’ve taken that further to define attraction as the feeling someone gets when they perceive someone as having higher status.

But how do we apply this to business?

Simple.

There are triggers that cause attraction, afterall people are still people whether we communicate in person or online.

Here’s a few ways to increase your businesses status online:

1. Social proof – The more testimonials you have of your product or service the better.  If you don’t have any testimonials for your product or service, I’d suggest focusing your efforts on getting some.
2. Case studies – A written before and after document that people are able to read on the specific problem you solve.  A case study usually includes these headings: Background, Challenge, Solution, Results, Testimonial
3. Results – Specific results within a specific time frame that clients were able to achieve.  One of my results for a client was helping a business coach close $46k in a week with only 10 hours of organic work. 

Here’s a list of case studies I’ve been able to help business coaches achieve by writing for them:

Case Studies

With social proof in the form of testimonials, case studies, and results it’s much easier to influence a prospect to invest in your services if you can back up your claims. 

If you’d like help getting a case study written for your business, feel free to reach out.

Book a time on my calendar and let’s see how I can help.

https://freestyleyourlifestyle.com/freestyle-calendar

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today, we’re going to talk about one of the first campaigns that I run for a client.

Growing up in a Filipino household…

My parents had a phrase that they would use constantly, when they still saw food on our plate.

That phrase was “Sayang”, which translates to “What a Waste”.

Most coaches and creators spend so much of their time and energy building their audiences, but don’t have a conversion strategy in place once they have that audience.

I recently helped a business coach monetize his existing email list of about 2,000 subscribers for one of his offers.

I wrote the same 5 emails for his offer and audience to see if his offer would convert. 

And henceforth, I dub these 5 emails the “Sayang” campaign.

Let’s dive in:

1. Appreciation Email – Send an email thanking people for being on your email list and mention something you’re looking to promote that would help them with a specific problem.

2. Pain Email – Talk about one of the painful problems your customers are facing as it relates to your offer.

3. Customer Win Email – Talk about a win that a client had from working with you

4. Pain Email – Talk about another painful problem your people are struggling with and what they can do about it

5. Vision Email – Paint a vision about what your clients can accomplish if they choose to work with you

It’s a simple campaign, but it tells me whether or not a potential client’s current email list would be able to convert into sales for a specific offer they are looking to promote.

I wrote this “Sayang” campaign for a business coach and within a week of sending it…

He was able to generate 100 leads from his email list and at least one sale from his email list.

We’re still in the middle of his campaign, so we’ll see what the results in sales will be in a couple of weeks once the campaign ends.

If you’d like me to write a “Sayang” campaign for your email list…

I’m taking on a handful of coaches and creators and offering a risk-free trial campaign where I write this exact campaign for your email list and offer to see if your audience would be able to convert into sales.

If you’d like to work with me on this, just shoot me an email at [email protected]

With the subject line: Email Test

I’ll ask you a few questions to see if I can help, and give more details if I can. 

My wins for the week:

• Email test campaign for a client generated 100 leads and he is following up with the leads and converted one high ticket sale for his offer. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

Today I’ll be sharing with you how I get targeted leads onto my email list.

Let’s dive in:

Market

The first thing I do is identify the market I want to help and narrow it down to a sub-niche.

First start with the big 3 markets

• Health
• Wealth
• Relationships

I focused on the wealth market and narrowed it down to email marketing.

And narrowed it down even further to business coaches, since I have personal experience working for an influencer that served business coaches and creatives. 

Problem

One of the problems that business coaches face is they have a lot on their plate. 

Marketing, sales, content creation, sales calls, discovery calls, email marketing, audience building…

The list goes on.

So I focus on one specific problem I know I can help with.

Creating a conversion process for their email lists and social audiences.

This takes the problem of needing to create emails and provides a tangible ROI since if I don’t help them convert one of their offers, I don’t get paid. 

Offer

I offer a risk-free trial campaign to help determine if:

1. Their current audience is open to their paid offer
2. They are someone I can actually help

If the trial campaign goes well, we continue working together.

If not, I provide the deposit for the campaign back to them and they can keep the assets I created for them.

No harm no foul.

I write out the details of my offer into a Details Document that helps me save time in the qualifying process since I do all my qualifying through messages before I even offer to hop on a call.

Here’s an example of one of my Details Documents that offers an Email Trial Campaign:

Details Document

Lead Magnet

Since I did my homework and figured out my

• Market
• Problem
• Offer

Next is to create a lead magnet that target’s that market’s problem and create a call to action with an offer to help them solve that problem with a Done For You service.

A done for you service can command higher fees than a do it yourself, done with you service, or a course that they can go through because it takes all the work off of your client. 

My lead magnets have a CTA to work closer with me if they have specific assets in their business already built up, such as a converting high-ticket offer and an audience to promote that offer to.

Here’s a couple examples of my own lead magnets:

Phoneless Sales Process

Email List Growth

Traffic

Once all the legwork has been done upfront…

The last step of the process is to get traffic to my lead magnet.

I have an organic strategy, where I build my audience on Linked In and have my offer visible through the links on my profile.

I also have a paid strategy, where I offer a lead magnet to get onto my email list to build it that way.

If you have more time than money, then stick with an organic strategy.

If you have a budget to advertise, use paid ads but only if you have everything else up above dialed in.

Paid ads only amplify what’s already working. 

I use a combination of both and have found that once I have everything else dialed in, paid advertising speeds up the process where I find my target market quicker.

And that’s how I get targeted leads onto my email list. 

Hope this helps!

My wins for the week:

• Hopped on a call with a lead from my Email List Growth Ad campaign which proved my paid-ad strategy works, since the person I hopped on a call with was a business coach that needed help with email marketing

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to cover the structure of a persuasive email.

Persuasive emails have a flow and it goes like this:

• Subject Line
• Lead
• Body
• Transition
• Call To Action
• P.S. 

Before we get into the persuasive email flow, a quick note. 

The first thing that gets people to open your email is the person that it’s coming from and whether or not the people on your list recognize the name of the person that the email is coming from. 

If you’ve been neglecting your email list and trying to revive it, this structure won’t work because it’s dependent on already having a relationship with your list. 

With that, let’s dive into the flow of a persuasive email:

Subject Line

The subject line’s job isn’t to sell right off the bat, the main purpose of a subject line is to create enough intrigue to get a reader to open the email.

There’s a few ways to do that.  Create curiosity, benefit driven, create contrast…

If you’re struggling with themes to create an attention grabbing subject line.

I created an Email Subject Line cheat sheet you can grab right here:

Email Subject Line Cheat Sheet

It has 14 different email themes you can use to write your email subject lines along with examples. 

Use them as inspiration to write your own attention grabbing subject lines. 

Lead

The second most important part of a persuasive email is the lead.

The lead is the first 1-2 sentences of the email.

The main job of the lead is to get the reader to read the rest of the content of the email.

The way to do that with the lead is to either call out the target market or their problems, or simply make the first sentence flow onto the next sentence.

Body

The body of the email pays off on what the subject line and lead teased.

For example, if your subject line was a list like, “11 reasons why you should email your list daily.”

The body of the email should include those 11 reasons.

There are multiple themes one can use to write out the body of an email.

I covered it in a previous episode of Freestyle Friday.

(If you missed it, you can give it a read here.)

Transition

The transition is a phrase or sentence that transitions from the body of the email into the call to action.

Common ones that I’ve previously used in my own emails is:

• Anyways
• Here’s why this is important
• If you need help with xyz, then…

Call To Action

The call to action is what you’d like the reader to do next.

Whether that be to check out your product, book a call, check out a resource…

The call to action needs to be clear so there’s no room for interpretation on what you would like the reader to do next.

P.S.

The post script, also known as a Super Signature (something I learned from Sean Anthony, who picked it up from Dean Jackson) is where you can plug in resources where someone can check out more of your offers when they’re ready. 

Here’s what my current Super Signature looks like:

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer. 

My P.S. / Super Signature will change depending on the offers I am currently promoting, but that is the structure for it.

And that’s a wrap!

If you’d like more help creating a persuasive email…

I created a 7-day persuasive email challenge you can go through that goes more into depth on each of these components of a persuasive email.

Check it out here:

Persuasive Email Challenge

I’ve used this structure for my own emails as well as writing email campaigns for clients that have paid me $100 per email.

Use this challenge to write your own persuasive emails for clients or your own offers.

My wins for the week:

• Started dialing in the messaging for my chat closing process for a lead list for business coaches.
• Booked calls for my services

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, we’re going to go over 14 different types of email themes you can use to create content for your list.

Here they are:

• Stories
• Day in the Life
• Against Status Quo
• Customer or Personal Win
• Prove It
• Deadly Mistakes
• Frequently Asked Questions
• Counter Intuitive Ideas
• Direct Pitches
• Lists
• Problems and Solutions
• Metaphors
• Cautionary Tales
• Pop Culture References

Stories

Sharing stories is how humans have communicated for thousands of years.  All of that didn’t change when the interwebs came about. 

Share stories that relate to your market’s pains, desires, frustrations, and insecurities.  Those are the types of emails that will hit hard for your market.

If you can go into great detail about the pains that your market is running into, they will assume that you know what the solution is and you can provide the antidote in the form of an offer. 

Day in the Life

Writing an email sharing about a day in your life can be a great way to bond with your list. The reason why “stories” – where people share posts that are live for only 24 hours – does so well is because it plays off of the fact that people are naturally curious about what other people have going on in their lives currently.

If you can share a current story that relates back to one of your offers, you’ll have the formula for writing an email that also bonds with your readers.

Against Status Quo

Call out an enemy or something common you notice in your industry and make a case for standing against it.  This type of email creates an us vs. them dynamic and the people that stand with you bond with you even more because they agree with your stance and will back up your argument.

Customer or Personal Win

Social proof in the form of a customer or personal win makes for a great email because it proves that you created results with your process or method.  Share the story of your customer or personal win with your email list and you’ll break down the walls of the objection “can I do this?”

Prove It

A prove it email is a demonstration of your product or service working.  Either with a video demo, a case study, white paper, sharing proof of your process.

Deadly Mistakes

Call out the most common pitfalls for people in your industry and provide guidance on how to avoid them with your list. 

Frequently Asked Questions

Address all of the common frequently asked questions you get from your market.  Also doubles as a way to address common objections people may have before making a purchase with you. 

Counter Intuitive Ideas

Share something that goes against conventional wisdom.  For example, the keto industry’s advice was to eat fat to lose fat. 

Direct Pitches

Create a list of the most compelling reasons why someone should buy your product now.

Lists

Create a list of tips that cn help someone get a result that’s related to your product or service. 

Problems and Solutions

Share a big problem in your industry and how your product or service solves that problem.

Metaphors

Take a familiar phrase or saying and compare it to your product or service.

Cautionary Tales

Share a story of something bad that happened to someone in your industry and the pains of having to go through that problem and what the solution would be.

For example, in one of my offers I share the story of an influencer getting his account shut down by a social media platform and the pains of not being able to contact leads and make sales until that account was reinstated

And shared the solution of if he had built up an email list rather than relying on a social platform, it would have been business as usual.

Pop Culture References

This one is a fun one.  Take any popular movie, character or theme currently happening and turn it into an email by making a reference to your offer.

For example:

• The kryptonite of email marketing
• Avenging the loss of a social media account
• Email marketing moves assemble!

Hope those references are easy to catch (Superman and Marvel’s Avengers if wasn’t obvious).

And that’s about it!

Take these themes and run with it.

Once you get into the swing of writing emails with these 14 themes in mind…

You’ll never run out of email ideas and content that you can send to your list.

My wins for the week:

• Working through a leads list for my Freestyle Sales System offer 
• Testing out my chat messaging system on the leads list of business coaches

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, I’m going to cover my system for creating an endless stream of content ideas.

The first being:

Knowing who your target audience is and what their pains and frustrations are

Armed with only this, you’ll have enough content to attract your target audience for years to come.

All you have to do is come up with creative ways to tell stories about those pain points to keep things fresh.  

Or recycle content a few months old that performed well, since your audience a few months from now will be completely different if you’re constantly building your social audiences and email list. 

Second:

As you go through life, write down content ideas in a Notes app or document you can access through your phone.

Types of content ideas you can write down:

• Stories
• Day in the Life
• Against Status Quo
• Customer or Personal Win
• Prove It
• Deadly Mistakes
• Frequently Asked Questions
• Counter Intuitive Ideas
• Direct Pitches
• Lists
• Problems and Solutions
• Metaphors
• Cautionary Tales
• Pop Culture References

I’ll dive deeper into these themes in next week’s episode, which will be about different email themes.

But for now, keep them in mind while you’re going about your day and writing down ideas in your notes app.

Third:

Scroll through social media and look for hooks that are getting engagement.

I schedule out 30 minutes on a Sunday to brainstorm content hooks that I can recreate for my market and write them down in my notes app to have them ready to go when I schedule time to write content. 

And that’s my system for creating an endless stream of content ideas.

1. Understand my target audience’s pains and problems
2. Live my life and write down ideas on a notes app
3. Schedule time on my calendar to scroll through social media searching for hooks that get good engagement

It’s that simple!

Get in the habit of writing ideas down on your phone when things happen or when  good content or email ideas come up.

It will help you create an endless stream of ideas for content.

My wins for the week:

• Wrote out both inbound and outbound scripts for my Email List Growth offer
• Working with a coach to dial in my IG growth leads list

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

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Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if I can.

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.

Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.

In today’s episode, I’m going to cover how I create a “Hell Yeah, I’m IN!” offer.

A simple offer structure is:

I’ll give you [outcome of your offer], in exchange for [your price].

So how do we go about doing that? 

We make sure we are clear on these offer elements:

Person

Who is the offer specifically for?

Identify your target market and verify that they are also a person who can afford your offer.

Plan

What are you helping that person do?

What specifically is it that you and your person are getting done together?  

Layout the plan to help them go from pain → pleasure.

State the problem and 3-5 steps on what you are helping them to achieve.

Price

Will this person receive 2-10x value over the lifetime of your offer?

It’s important that you deliver an outcome that is at least 2-10x the value of the price that you are asking for.

Proof

Do you have proof that your claim is true?

Case studies of your own results or of your client’s results.

Ideally of your clients results if you have them.

Incentive

Why should they act now?

People don’t take action without an incentive.

Deadline on bonuses, real scarcity and urgency since you can only take on so many people or there’s limited availability of your product or service. 

Risk Reversal

How can you take away the risk of buying?

When you’re first creating your offer and you have no case studies or proof for your claim…

The easiest way to make it more appealing is to lower the risk for the person.

When I create a new offer, I take on a few people to create case studies (to create my Proof) and I take on the risk, 

If my offer doesn’t perform, they get their moolah back.

The offer for me to create a case study is a risk-free test campaign.

Here’s a couple of risk-free test campaign examples, 

I use these offers when I want to create case studies for my services, which includes all of the offer elements we pointed out:

Risk Free Email Test Campaign

Risk Free Phoneless Sales Process Campaign

The HELL YEAH Score:

The more of these offer elements you have in your offer, the higher the person’s Hell Yeah score is when you offer it to them.

The main thing you want to focus on with your offer is helping a specific person achieve a specific outcome.

If nothing else, that part of the offer should stand out by itself.

With the other elements complementing that offer.

And that about wraps it up for this episode!

If you’d like help clarifying your offer, shoot me an email at [email protected] with the subject line Offer Help

I’ll ask a few questions and send over more details if I can.

My wins for the week:

• Turned on my ads for my Email List Growth offer and generated a highly qualified lead that went through my lead magnet, reached out, and booked a call
• Consistently posting content in Linked In to grow my email list organically. 

Remember, we are the creators of our lives…

The authors of our own story…

We only get ONE life and you’re holding the pen. 

Make it one to remember!

Til next time…

Freestyle Your Lifestyle!

Destrie Monis

Also:  when you’re ready, here are more ways I can help you…

(1) Pick up my Email List Templates and build your own Email List Assets. 

(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.

(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List

I’ll ask a couple questions to see if I can help and send more details if we’re a fit to work together. 

(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Phoneless Sales Process to convert your high-ticket offers… Book a time on my calendar here to see if I can help. 

This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.