Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
Today let’s talk about systems.
Specifically a content creation system for email marketing.
Every successful business have systems in place:
Marketing systems, sales systems, content systems,
And for business coaches, it’s the same
If you’re struggling with coming up with consistent content, then it’s not a lack of ideas that you’re missing…
It’s a lack of a content system.
Here’s what I mean:
In order for me to pump out content for my Freestyle Newsletter weekly,
The first thing I do is my homework.
- The first step is to generate a list of content ideas for my target market.
My target market is online business coaches.
And the best way to do that is to do a little research into my target market’s pains, problems, frustrations, and insecurities.
I can either do the research manually or have ChatGPT do the brainstorming for me.
In AI I can enter a prompt of:
“What are 50 pains, problems, frustrations, and insecurities of online business coaches?”
And ChatGPT spits out a list of 50 content ideas and breaks them out into themes that I can continue to look over when I’m stuck on finding an idea for content for the week.
Here’s a list that it generated for me:
- Each week I focus on one particular theme for my newsletter and in my social media posts, I create snippets as posts of that theme to hit on a pain point that the market struggles with and upload them to my content scheduler on Buffer
- I promote my newsletter episodes on Thursday, schedule it for release Friday at 12pm, and do a recap on Saturday
- I then use my Freestyle Friday newsletter as a script to create a video on YouTube going over the same pain points and turn that into a recap video for the following week.
Point is this:
You don’t have to constantly rely on inspiration daily to create content.
Just a simple system in place that takes the thinking out of it.
Every week, I spend about 30 minutes brainstorming content ideas for my market and keep track of ideas on a Note in my phone.
Whenever Ms. Inspiration strikes me, I can just open up my notes app and type it down.
Then when it’s time to write, I’ll open up that app and look over the ideas I came up with over the week and the course of living life on a daily basis.
That about wraps it up for the simple content system I have in place for my copywriting business.
What’s more:
If you’d rather outsource your email marketing content because you don’t enjoy the writing process and would like someone else to do it for you…
Shoot me an email at [email protected]
With the Subject Line: Email Marketing
I’ll ask you a few questions about your offer and audience and if I can help, I’ll shoot over details about how we can work together.
I’ve helped business coaches monetize their existing email lists and social audiences.
Here’s a couple of case studies and a case study video to check out if you’re interested:
Hope you can take this system of creating content and building your coaching business to the level of success you deserve!
Content Recap:
How to Fix the Messaging in Your Coaching Offer
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) Pick up my Email List Templates and build your own Email List Assets.
(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.