Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, let’s talk about creating irresistible coaching offers.
Let’s touch on the basics first:
What is the simplest way to define an offer?
An offer is simply, “You give me ____ and I’ll give you____.”
For a coaching offer, it’s:
“You give me [Price of Program] and I’ll give you [Transformation].”
There are a few elements to be clear on if you’re looking to create a crystal clear coaching offer:
- Person
Who is the ideal person your coaching offer is for?
It’s not simple enough to just say my offer is for anyone who wants to change their lives in xyz area.
Specificity matters.
For example:
One of my offers is a done-for-you client acquisition system for business coaches.
But the person I want to and am able to help are business coaches who already have a converting high-ticket offer (at least 3 sales made), they have already built an audience on social media or have an email list, have at least ONE case study or testimonial, and are already making at least $10,000 per month with their business.
Sure I’d like to help all business coaches with my offer, but I know that if they don’t meet that criteria, my service won’t work for them.
My copywriting skills only amplify what someone already has going on.
If a business coach I decide to take on hasn’t closed a single sale from their coaching offer yet, I wouldn’t be able to help them go from zero to one.
The messaging I use for my ideal person has to attract the people I want to work with and repel the people I don’t want to work with or can’t help.
- Plan
What are you helping them do?
What specifically are you helping a person achieve?
Describe the plan in simple steps to go from their current situation to their desired situation.
Think smaller steps to go from x to y, smaller steps that appear to be doable.
Not “how to go from $0 to $100k a month in 90 days.” This type of messaging attracts get-rich quick people who want everything done for them and don’t want to put in the work.
A better example would be, “helping business coaches already making $10k a month to add an additional $30-50k a month for their high-ticket coaching offers.”
If a business coach is already making $10k a month with their offer and let’s say their offer is priced at $5k, then an additional $30-50k a month is only 6-10 sales a month.
Entirely doable, especially if they already have an audience or email list already built up.
I helped a business coach for black entrepreneurs make an additional $46,500 for an offer that was priced at $750 for a year, which was 62 sales.
Imagine if instead we promoted a $3000 offer.
At 62 sales that would be $186,000 in revenue.
But the audience and offer matters and so does the PLAN that you are getting done together.
- Price
Is the price point you set for your coaching offer 2-10x the value of the investment?
As a copywriter, it’s easy for me to justify my value to a business coach.
If I charge $4,000 to write a campaign… and that campaign makes the business coach $46,000.
I’ve literally 10x their investment.
And this isn’t a hypothetical example, here’s two case studies where I’ve helped business coaches make $46k for their programs with just one campaign:
Anthony Murdock II
https://docs.google.com/document/d/1sgBwnU8OGmcwKb4x29KWNHrqllwb8lehPrZ1PdKgeIc/edit?usp=sharing
Kay Somji
https://docs.google.com/document/d/1AIp_dZw46wwLnf4fhOx8At3cSC2ybdYlS5TpXMTy9XI/edit?usp=sharing
Is your coaching offer able to at least 2x-10x the value of their investment?
- Proof
Are you able to prove that your claim is true?
Leverage case studies and testimonials from people who have successfully gone through your program and have gotten amazing results from it.
For example, here’s my case studies from clients I’ve worked with:
https://drive.google.com/drive/folders/18MDqp6u8KRnnPip1fweIM1a4mv0nPhbD?usp=sharing
An offer is more believable with proof that people have going through a great transformation.
- Incentive
Why should someone buy your offer now?
Give people a reason to act now.
Whether that be an initial offering, timed bonuses, scarcity, founders pricing…
- Risk Reversal
How can you lower the risk of investing? (Without opening the doors to bad clients?)
Action based guarantees.
Money back guarantees.
Revenue share.
Don’t lead with the guarantee, this tends to attract serial refunders.
Lead with the promise or result of the transformation that people will get from investing in your coaching program.
For example:
My guarantee for my copywriting services is:
“If I don’t help you close at least ONE sale of your high-ticket offer to cover your investment, I’ll refund back the deposit it took to create the campaign.”
I charge a deposit to get started with a campaign and most of my clients make their investment back with just one sale of their high-ticket offer.
Anything more than that is icing on the cake.
- Delivery
How is the program delivered?
Is it a done-for-you offer, done-with-you offer, do-it-yourself offer?
How many calls a week, what’s the accessibility to you as a coach?
What resources do your clients get access to?
- FAQs to address Objections
A great way to address common objections is to use FAQs to answer them, so you don’t have to do it on a call, all the info would already be there.
Last thought:
Sell the transformation, not the information.
People buy into a coaching program because they believe that they can receive the transformation your program promises, with proof backing up your claim in the form of case studies or testimonials.
And that wraps it up for this week.
Content Recap:
9 Elements to Create a Crystal Clear Sales Letter for Your Coaching Offer
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) Pick up my Email List Templates and build your own Email List Assets.
(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.