Welcome back to Freestyle Friday where I share one actionable tip, strategy, or tactic to help you build your business online and get one step closer to creating your Freestyle Lifestyle.
In today’s episode, we’re going to go over 14 different types of email themes you can use to create content for your list.
Here they are:
- Stories
- Day in the Life
- Against Status Quo
- Customer or Personal Win
- Prove It
- Deadly Mistakes
- Frequently Asked Questions
- Counter Intuitive Ideas
- Direct Pitches
- Lists
- Problems and Solutions
- Metaphors
- Cautionary Tales
- Pop Culture References
Stories
Sharing stories is how humans have communicated for thousands of years. All of that didn’t change when the interwebs came about.
Share stories that relate to your market’s pains, desires, frustrations, and insecurities. Those are the types of emails that will hit hard for your market.
If you can go into great detail about the pains that your market is running into, they will assume that you know what the solution is and you can provide the antidote in the form of an offer.
Day in the Life
Writing an email sharing about a day in your life can be a great way to bond with your list. The reason why “stories” – where people share posts that are live for only 24 hours – does so well is because it plays off of the fact that people are naturally curious about what other people have going on in their lives currently.
If you can share a current story that relates back to one of your offers, you’ll have the formula for writing an email that also bonds with your readers.
Against Status Quo
Call out an enemy or something common you notice in your industry and make a case for standing against it. This type of email creates an us vs. them dynamic and the people that stand with you bond with you even more because they agree with your stance and will back up your argument.
Customer or Personal Win
Social proof in the form of a customer or personal win makes for a great email because it proves that you created results with your process or method. Share the story of your customer or personal win with your email list and you’ll break down the walls of the objection “can I do this?”
Prove It
A prove it email is a demonstration of your product or service working. Either with a video demo, a case study, white paper, sharing proof of your process.
Deadly Mistakes
Call out the most common pitfalls for people in your industry and provide guidance on how to avoid them with your list.
Frequently Asked Questions
Address all of the common frequently asked questions you get from your market. Also doubles as a way to address common objections people may have before making a purchase with you.
Counter Intuitive Ideas
Share something that goes against conventional wisdom. For example, the keto industry’s advice was to eat fat to lose fat.
Direct Pitches
Create a list of the most compelling reasons why someone should buy your product now.
Lists
Create a list of tips that cn help someone get a result that’s related to your product or service.
Problems and Solutions
Share a big problem in your industry and how your product or service solves that problem.
Metaphors
Take a familiar phrase or saying and compare it to your product or service.
Cautionary Tales
Share a story of something bad that happened to someone in your industry and the pains of having to go through that problem and what the solution would be.
For example, in one of my offers I share the story of an influencer getting his account shut down by a social media platform and the pains of not being able to contact leads and make sales until that account was reinstated
And shared the solution of if he had built up an email list rather than relying on a social platform, it would have been business as usual.
Pop Culture References
This one is a fun one. Take any popular movie, character or theme currently happening and turn it into an email by making a reference to your offer.
For example:
- The kryptonite of email marketing
- Avenging the loss of a social media account
- Email marketing moves assemble!
Hope those references are easy to catch (Superman and Marvel’s Avengers if wasn’t obvious).
And that’s about it!
Take these themes and run with it.
Once you get into the swing of writing emails with these 14 themes in mind…
You’ll never run out of email ideas and content that you can send to your list.
My wins for the week:
- Working through a leads list for my Freestyle Sales System offer
- Testing out my chat messaging system on the leads list of business coaches
Remember, we are the creators of our lives…
The authors of our own story…
We only get ONE life and you’re holding the pen.
Make it one to remember!
Til next time…
Freestyle Your Lifestyle!
Destrie Monis
Also: when you’re ready, here are more ways I can help you…
(1) Pick up my Email List Templates and build your own Email List Assets.
(2) Grab my Direct Message Qualifying Template here and start qualifying leads in the DM’s, rather than wasting time on discovery or sales calls.
(3) If you’d like my personal help with setting up a profitable email list for your ideal audience, shoot me an email at [email protected] with the Subject Line: Email List
I’ll ask a couple questions to see if I can help and send more details if I can.
(4) If you’re a coach or creator with a large social audience and want to monetize your audience, I can set up a Freestyle Sales System to convert your high-ticket offers… Book a time on my calendar here to see if I can help.
This exact process helped one of my clients with an audience of ~4,000 make $46k in a week with under 10 hours of work for his offer.